S1 Ep70: Starting Social from Scratch with Jess Smith • Stewart-Haas Racing

Imagine being asked to redesign a web site, or start tweeting for
a brand early in your career. Jess Smith says these opportunities
started her down the digital path to where she is today as the
Head of Digital & Brand Strategy at Stewart-Haas racing. How
would you begin to define digital strategy at a brand if you had
a clean slate today? 

We explore the differences between working for a team vs agency,
how sponsorship differs in the racing world, and the challenges
of figuring things out on the fly with a new team.