03. Jesus Taught Us The Ultimate Marketing Hack

Yes, that's right, Jesus gives us the ultimate hack! Instead of
overthinking the process, Jesus gave us a simple and impactful
way to market: STORYTELLING.


The heart of your faith-based business in
marketing is not that complicated. It's nurturing a relationship.
We have the answers in the example Jesus gave us through His
storytelling. In this episode, I am digging into the way Jesus
told stories and how that gives us a framework for
marketing. 


The Story Arc


Your client wants an incredible transformation. The word of God
shares stories with us that allow us to connect with generations
past. The story arc comes in 5-phases - exposition, rising
action, climax, falling action, and resolution. You can listen to
the episode for more depth, but I love how we see even Bible
stories play out using the story arc.

In the book of Esther specifically, we see the excitement build
for the reader with a party boy King who kicks his wife off the
throne to bring in a new one, who happens to be a jew and the
target of a man who is the right-hand man of the king. Then
Esther is challenged to rise up and save her people or perish.
She decides to approach the king even though she could lose her
life for it, but she prevails and Haman ends up getting hung on
the gallows he built for her uncle Mordecai. There is so much
here, but storytelling is more than a nice story, it captivates
and engages the audience.


How does this connect with marketing?


How does this fit into marketing you might ask? People want
connection in order to buy. Jesus shows how we can tell a story
to our clients that makes them the hero of their own story. Every
client has a pain point. Nurturing that relationship means
starting from that pain point and making them triumphant over it.
Making them feel...taking them on a GRAND ADVENTURE!


How the client feels
There's got to be something in the marketing funnel that is going
to build a relationship with them, connect with them, and put
them in that feeling brain. The stories in the bible give us the
solution to every pain point in life - that Christ died on the
cross for our sins. All throughout scripture we're given stories
that make us feel and point us to the ultimate hope. We all yearn
for this resolution. Tell your audience a story that makes them
feel and entices them to learn more. A story that overcomes their
objectives, solves their problems, tells them they are worthy,
and makes them the hero. 


How incredible that in the passages of scripture we are given the
ultimate marketing hack straight from Jesus! This ultimate hack
is transformative and life-changing. You will never go wrong with
stories. 





EPISODE LINKS


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