11. How To Build a Lead Generation Funnel in Your Local Business

Okay guys, are you obsessed with funnels? Me too!


Kidding guys, until just a couple of years ago I didn't know what
a funnel was. Everyone kept talking about funnels, and it didn't
occur to me that they were just talking about the basic marketing
funnel. At the very top, you have brand awareness; people have to
know your brand before making a decision. Then you have the
nurture phase built of the audience that found you in the brand
awareness phase. After this, is the purchase phase where you
finalize their purchase or conversion.


Now, I was confused because I kept hearing about click funnels.
All that means is that you're using a platform to work with your
client through creating a relationship. You're walking them
through a series of steps. Like getting automated emails or
leading them to new website pages to purchase. 


Great Experience that Provides Value


Let's walk through an example. If I'm a salon owner trying to get
traffic to my funnel, I could start promoting a women-and-wine
night at the salon. At the top of my funnel, I need to bring
traffic to this event. I can use social media, paid ads, tap into
my email list or local community. This event not only provides a
great experience but also some great value to me as the salon
owner.


Make Decisions Easy for People


In your customer experience, you have to make things easy for
people. If I'm promoting this salon event, I have to make sure
that the details are crystal clear. If I make it easy to come to
the event, it will be that much easier for them to make a
purchasing decision down the road.


Clear Call To Action


So we're at this women-and-wine night at our salon and we have an
incentive if you book today. Let's get people on the calendar and
give them a bonus, like a free massage or entry into a drawing.
Keep it simple and provide a clear call to action so they know
exactly what is happening. This makes their purchase decision
even easier.


Not only are we creating leads for ourselves, but we are creating
a great customer experience and providing something of value. We
have so much opportunity to build more business if we get
strategic about it. So guys, make a plan, create flow charts, and
test, test, test your funnel.


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