13. Finding Authentic Dream Clients Through Polarization

Everyone talks about finding dream clients. But what does
that mean? Any client that will buy from me, or likes what I do?
Well, I believe that your dream client is one that God designed
for you to work with and serve. Even in the last year,
this has become more clear to me as I have started working in the
faith-based niche.


When it comes to polarization, we usually think it’s bad. I agree
we don’t want to create drama or problems, but in the world today
it’s not that simple. I ended up finding my audience through
polarization; I decided I was going to speak my
mind about what I believe as a Christian
business coach and a politically conservative business
owner. In the summer of 2020, I came out and spoke about my
beliefs and my frustrations and I was honest with my clients
about that. To me, I felt like I had been silenced for years
because I didn’t want to rock the boat but seeing where the world
had gone, I felt like I was part of the problem by not speaking
out.


Why do we feel like conflict and disagreements are bad?
Courage is not a cheap thing; there is a cost to
standing up and having disagreements. The business landscape has
changed dramatically as the online review and Cancel Culture
world has grown. I feel that we need to grow a thicker skin and
stand up to the bullying and the cancel culture. If you are
trying to please everyone, to cater to those who don’t care for
you anyway, you are running from what God wants for you as a
business owner. Don’t live your life for the approval of
others.


At the end of the day, feeling connected to your client base will
be much more fulfilling to you as a business owner and will
result in more longevity for your business. It’s going to create
protection around you with clients who will stand up for you as
others try to bring you down. Since I took my stand and moved
into the faith-based market, my business has only grown. I’ve
been an entrepreneur for almost a decade. Looking at that
journey, the ups and downs, and different clients, I am so
thankful to understand this lesson on a deeper level.


It can be scary to be polarizing, but remember that there
are people out there who need you. They need a home,
they need businesses that aren’t afraid to stand up for what they
believe. There will always be resistance when you stand for
things, I mean Jesus died on a cross because he stood for
something! But what is life about? Not the middle ground or the
lukewarm. Pick a side, face your fear! You will
feel so much better when you feel that you are reaching the
audience that God has planned for you.


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