16. The Scary World of Facebook Ads - Do They Work or Not?

Facebook ads...dun. dun. dun. Are you scared of them? Do you
wonder if they'll convert and get you your desired outcome? Most
people only think of Facebook ads as boosted posts and they spend
little money or time on them. It’s easy to feel like they just
don’t have an impact.


Facebook ads are not magic!


Facebook ads have the potential to work really well for you and
help you jumpstart your growth.


1. Audience


Is your audience the right audience? You need to test out what
audience is connecting with what you’re offering. What audience
is converting? You may not who your end client will be until you
go in and mess with the FB ad settings. Two helpful ways I have
found to build audiences are off of who other people follow and
off of lookalike audiences off of your email list or past
purchases. You can choose people who like certain brands and
certain influencers. You can target based on interest, location,
and demographic. Not only should you have a brand persona but you
should also be testing that in your ads.


2. Ad Copy + Images


Your ad copy and images need to give people the feels too. People
love to connect with stories and relate to the copy. Paint a
picture that they can just walk into. That will be the difference
between an ad that does well and one that doesn’t. Keep testing.


3. Landing Page


This is so important! A landing page that converts well is one at
35% to 50% for email addresses. Your landing page needs to be
something that takes your audience on a journey. If you’re not
using a landing page you won't be able to keep the audience
engaged. We still need to use what we can to get brand awareness
and have them convert. This is where the sales funnel plays a big
part.


We’re not experts overnight. Building a successful landing page
takes time. Is your audience taking action on your page? If not
it may not be your ad that’s not converting but your landing page
that isn’t giving value.


Keep testing and find out where you’re losing your target client.
Facebook ads are not that scary. They can work really well for
you and anyone can learn it. Over time you will become more
familiar but make sure you go in with an actual strategy.


This is a resource you can use to be strategic about building an
audience and growing your business. You can do it! Don’t get
intimidated and start tracking.


Read more on the blog


EPISODE LINKS


Join My Free Community


I'm building a brand new community off of Facebook. Are you tired
of constantly getting distracted by social media and not being
uplifted when you do hope on? Join my private network
here.


1-1 Beta Coaching (Open to apply)


Interest in applying? The application won't take long and if you
are accepted, we will schedule a short chat. This is a brand new
program I am putting together for individual clients, and a GREAT
opportunity to get 1-1 access to me. So let's claim your story,
create epic launches, and scale your biz.


Follow Ashley June Co. on Instagram


Kartra (Create Online Funnels + Email Campaigns)


Flodesk (Email Marketing)


We would love to have you leave a review!