46. Jesus Taught Us The Ultimate Marketing Hack

Yes, that's right, Jesus gives us the ultimate hack! Instead of
overthinking the process, Jesus gave us a simple and impactful
way to market: storytelling.


The heart of your business in marketing is not that complicated.
It's nurturing a relationship. We have the answers in the example
Jesus gave us through His storytelling. In this Christian
business podcast episode, I am digging into the way
Jesus told stories and how that gives us a framework for
marketing.


The Story Arc


Your client wants an incredible transformation. The word of God
shares stories with us that allow us to connect with generations
past. The story arc comes in 5-phases - exposition, rising
action, climax, falling action, and resolution. I break these
elements down through the story of Esther. The story arc in
Esther makes us feel, it builds excitement for the reader.
Storytelling is more than a nice story, it captivates and engages
the audience.


How does this connect with marketing?


How does this fit into marketing? People want connection in order
to buy. Jesus shows how we can tell a story to our clients that
makes them the hero of their own story. Every client has a pain
point. Nurturing that relationship means starting from that pain
point and making them triumphant over it. Making them feel...


How the client feels


There's got to be something in that marketing funnel that is
going to build a relationship with them, connect with them, and
put them in that feeling brain. The stories in the bible give us
the solution to every pain point in life - that Christ died on
the cross for our sins. All throughout scripture we're given
stories that make us feel and point us to the ultimate hope. We
all yearn for this resolution. Tell your audience a story that
makes them feel and entices them to learn more. A story that
overcomes their objectives, solves their problems, tells them
they are worthy, and makes them the hero.


How incredible that in the passages of scripture we are given the
ultimate marketing hack straight from Jesus! This ultimate hack
is transformative and life-changing. You will never go wrong with
stories.


EPISODE LINKS


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