53. Looking Back at My Business Wins + Losses in 2021 (& What 2022 Will Hopefully Bring!)

A new year is a time to look back and reflect on your wins and
losses from the previous year. While we shouldn’t dwell on the
past, looking back in the context of learning is so important.
Evaluating your previous year helps direct your goals for the new
year and gives you fuel to begin fresh with purpose and with more
knowledge about how to move forward. This Christian business
podcast is a snapshot of my year and what I learned.


2021 Wins:


My goal for 2021 was to start a podcast and be consistent in
recording it. I am happy to say that I met that goal and am proud
that I released 52 episodes last year and I am going strong into
2022. I also started a monthly membership site and have connected
with so many amazing people. Another win is that I launched and
built a whole new signature course for online course creators. I
proudly hit the multi-6 figure mark and doubled my revenue this
year and I am incredibly grateful to lead such an amazing
community.


2021 Losses:


Not everything goes as perfectly as planned and I had some losses
this year as well. I was excited to work with a Facebook Ads
company but in the end, I felt cheated and my ad costs were
higher than when I did it myself. My launches were smaller in the
third quarter of 2021 but this was a hard year for online
marketers with the world being as it is.


What I learned in 2021:


I am capable of great things. When I realized that I managed my
Facebook ads better than a specialized company, it gave me
confidence that I knew what I was doing. Even though my launches
were smaller than I hoped for, I was still within the industry
average for my profit margin. This year was tough for many, but
it was a year of growth and strengthening for me personally and
for my business. I am grateful that my husband had the freedom to
leave his job and not feel forced into medical decisions that
would jeopardize our values and what we feel God has called us
to. What a year!


It has been a season of changing and shifting for me and so many
others. I am claiming that 2022 is going to be a year of
restoration for me as an online business coach and coming out of
the wilderness of 2021. I have some lofty goals for the future: I
want to scale and build my business, hire a bookkeeper and
copywriter, plan a retreat in Costa Rica and more. 2022 is going
to be big and I can’t wait to see what God has in store for you,
for me and for our community. Thanks for being here for my
Christian business podcast.


EPISODE LINKS


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God has placed on your heart and step into accountability and
strategic action? Check out Awake & Arise: A 4-week
1-1 coaching intensive mentorship program.


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amazing community of faith-based entrepreneurs. Check out
my free community!


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