79. Why Do You Expect Clients to Invest in You if You Don't Invest in Yourself?

We’re making a few people mad on the SWR podcast today - talking
about money tends to trigger some people at times. Especially
when the truth is called out, which is exactly what today’s
episode is going to be about. Don’t worry though, you will
totally walk away with some encouragement.


Let’s get to it - my question is - why do you expect clients to
invest in you if you don’t invest in yourself?


I don’t want to get into a crazy rant here - but I do think that
women are specifically awful at this. They'll spend money on self
care, the kids' activities, family trips to Disney, expensive
cars - but when it comes to investing in their business many
women just don’t do it. Literally, it’s a fact that men tend to
be more successful in business because they are more likely to
take risks, invest in their businesses so they can work smarter,
and ultimately make an all in commitment. Women however tend to
keep their little pinky toes in the baby pool working on their
“side-hustles” and trying to manage the 1,000,000 things they
need to in the home so their business gets put on the time +
money back burner.


Listen, I’m not saying all women are like this at all - but
because I’ve been in the world of entrepreneurship for the last
decade, I’ve seen many of the same excuses and complaints from
the same people repeated year after year. This happens until
eventually their dream dies and they give up, and I honestly have
to say I think it’s because they didn’t just go all in and make
the commitment to do whatever was necessary to be successful.


It is true that often you have to spend money to make money. Does
that mean an excessive amount? NO. But when you invest in
yourself and your business, you’re saying YES to the dream to
build something great. And, you’re saying no to the fear. Also,
you’re leveling the playing field. You’re getting the equipment
you need to operate your business, the education you need to be
successful and get to the next level, AND the traffic you need if
you invest in marketing so you can get your business in front of
more eyes.


We all make decisions about what we value - is that Disney
vacation more important than the business that could feed your
family and build a legacy for a lifetime? Now I am all about
experiences over things - but this is a common reason why I have
had clients make a choice not to invest in their businesses. No
judgment either - but it is a choice being made and when we’re
talking about our families, what is your priority?


And now what I would potentially consider to be the biggest
reason people don’t invest - they aren’t dedicated to making a
REAL and FULL commitment to their business. Now timing is
important here. You can’t just jump into anything and you want to
make sure it’s a right fit, but it’s wise to consider what’s
actually holding you back. It might not be the money - it might
be whether or not you want to commit to building a business that
would have the potential to fail or thrive, and whether or not
you’re ready and willing to take the risk.


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