86. Quick Coaching - Is Passive Income Really Passive & Why Do Coaches Keep Selling These Lies?

Okay guys, let me tell you I get so tired of seeing constant
ads where people say you can make money on auto-pilot, earn
passive income, live this dream life with money just flowing in
while you’re sipping margaritas in Bali. BUT, they don’t give you
any context. So, I want to give you realistic expectations, give
you the context of how I do make passive income while sipping my
margarita on a beach in Bali.


I think it's disheartening sometimes because, especially as a
Christian business, honesty is very important.  And right
now, I really don't believe passive income is totally passive.


They Don't Tell You The Hard Stuff


How many "gurus" have sold you the lie that to build an online
business, all you need to do is create a course, build a funnel
and then BAM - clients will come marching in the door through
organic or paid marketing?


What these “gurus” don't tell you is…


Online business owners are always tweaking funnels -  it
works for a time, then an offer will fizzle and changes need to
be made.


Technology changes (hello Facebook Ads IOS Updates) - you have to
keep up with the changes and adjust strategy when needed.


The economy DOES hurt the online sales gravy train and you have
to be able to adapt.


Managing a team so things can be "passive" is hard - having staff
turn over, training new people and all the different dynamics is
difficult and stressful at times.


It takes you a ton of work to set up - a lot of hustle, a lot of
strategy.


We still feel like quitting some days! Some days you’re just
tired - tired of adjusting strategy, feeling like I’m not making
the money that I want to make, that things aren’t moving quickly.
In entrepreneurship, you have those emotions, the days when
you’re just tired.


Connection IS necessary for conversions and
can't always be automated.


Is it a Lie? Is Passive Income Not Really
Passive?


It’s not exactly a lie, but I do think it's a half truth.  A
lot of coaches will sell you that half truth because you like the
flashy numbers, you don't want to do the actual work, and you’re
just looking to buy your way out of the struggle.


But strategy comes and GOES. A successful strategy could be wiped
out with a change in technology. So, you have to be innovative
and creative. That’s why I teach online business owners to build
courses & coaching programs on a strong foundation and in a
Biblical way. You want your business built on a foundation of
stone, not of sand. Read More...





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