99. Beta, 1-1, Launching or Evergreen? The Natural Progression for Growing + Marketing Your Coaching Program or Online Course

What’s the natural progression for growing and marketing my
coaching program or online course? The truth is, there’s no one
right way to do it - even though you’ll probably hear many other
coaches and gurus telling you that you have to do it their
specific way.  There’s a lot of strategy involved in
choosing the right next step for your business. And not all
strategies are right for your stage of business-building. There’s
a difference between Beta launching, live launching, and
evergreen launching. Listen in today to hear the difference
between all three so you can make the best decision about what to
do next in your faith-filled coaching or course-based business so
you can build it in a sustainable and profitable way!


BETA LAUNCHING


The ultimate goal for a BETA launch is to get your first clients
and to prove that your offer will sell. Typically you’ll start
with people you know and build a connection in a 1:1 setting.
Because you’re just starting out, you’re most likely spending
time with them in a setting where you can build a relationship
with them, so you can then build a group program or a course.
This stage is typically more low-stress and is more about you
building your program versus selling and making money. Doing this
phase well means getting to the launching stage faster and
easier, so don’t get stuck in the BETA phase!


LIVE LAUNCHING


The next phase for most coaches and course creators is to live
launch. Taking what you learned in your BETA launch, you now
begin mastering the sales process by selling what you have
created - a group coaching program, a course, or even a 1:1
program. Doing this phase well will set you up to begin selling
on evergreen, which is the next step in scaling your business.


EVERGREEN LAUNCHING 


This is the passive business model that everyone talks about -
the Holy Grail of your business. The truth is, it isn’t 100%
passive, but you can begin to step back from all the details of
your business and begin to take your business to the next level.
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