Distraction, focus, productivity in todays distractible world! With Nir Eyal

“The world is really bifurcating into two types of
people; people who allow their time and attention to be
controlled and manipulated by others and people who say NO I am
in-distractible, I control my time and attention, I control my
life.”


Mastering your internal triggers, leaning into the discomfort,
turning distraction into traction, becoming masters of your own
time… these are amongst some of the many topics we discuss in
this week’s podcast with the genius that is Nir Eyal.


“The self help industry has really done people a
disservice by promoting happiness as the goal, it is a completely
unrealistic and unnatural goal to be completely happy, if there
was ever a group of homo sapiens who were happy all the time,
that had everything they needed, our ancestors would have killed
them, from an evolutionary basis this makes no sense. You want a
species to always want more to strive, to create, to invent… the
fact that we are unsatisfied is a good thing. High performers
leverage that discomfort to propel them forward, low performers
don’t know what to do with that discomfort and they escape it
with distraction.”


Nir is the author of Hooked: How to Build Habit-Forming
Products and Indistractable: How to Control Your
Attention and Choose Your Life. Previously, he taught as
a Lecturer in Marketing at the Stanford Graduate School
of Business and Design School, and has sold two technology
companies since 2003.


For most of his career, he worked in the video gaming and
advertising industries where he learned and applied (and at
times rejected) the techniques used to motivate and
manipulate users. He writes to help companies create
behaviours that benefit their users while educating people
on how to build healthful habits in their own lives.


After listening to this episode we guarantee you will start
blocking out your schedule with even time to procrastinate,
reevaluating how you approach your workflow, how you handle
meetings and even how deal with your domestic
relationships. 


So much wisdom in this episode we highly recommend you take
notes!


Lots of love,


Dave & Steve


To find out more about Nir and his work check
out: nirandfar.com


Produced by Sean Cahill and Sara Fawsitt


Hosted on Acast. See acast.com/privacy for more information.