Joe De Sena: Unbreakable Humans

This week we had the pleasure of speaking to Joe De Sena!


Where to start? What a remarkable man! But would you want him as
a partner? Or even a friend? Well not if you like lie-ins, tasty
treats or taking it easy… 


We like to think we are pretty good at facing discomfort with our
daily sea swims and active lifestyle, but when Joe challenged us
to joining him on one of his death races, you can literally hear
us squirming in our seats! 


Joe De Sena is the founder and CEO of Spartan, the world’s
leading endurance sports brand. Growing up in working-class
Queens, De Sena has demonstrated an entrepreneurial spirit since
his preteens. He built a multi-million-dollar pool cleaning
business before moving to Wall Street, where he started his own
trading firm. 


In 2001, De Sena fled Wall Street for Riverside Farm in rural
Vermont. It was during this time that he discovered his passion
for adventure races and endurance events, and Spartan Race was
born.


De Sena has built Spartan into a global fitness and wellness
brand, with a 10 million+ community of athletes across the globe.
Under his leadership, Spartan’s portfolio of brands has grown to
include Spartan Trail, DEKA, La Ruta, Tough Mudder, and
HIGHLANDER.


A New York Times bestselling author, De Sena’s latest book, 10
Rules for Resilience: Mental Toughness for Families, hit
bookstores last October.


A brilliant episode!


Lots of love,


Dave & Steve x


This episode is sponsored by our friends from
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Produced by Sara Fawsitt and Sean Cahill


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