Ep 19: Kelly Slessor - Shop You

On today's show I am joined by Kelly Slessor. Kelly is a digital
and mobile marketing strategist, and the Founder and CEO of Shop
You. With 18 years' experience both in Australia and overseas,
Kelly began her career with British Telecom, UK's largest
telecommunications provider. Kelly's focus is on increasing
conversions, creating emotional connections and developing
technology to solve real customer issues. She has worked with
iconic brands including Westfield, Woolworths, Glue Store, Big W,
Le Specs, Suncorp, David Jones, Lend Lease, Mountain Designs and
Diageo. In this interview Kelly speaks about the journey of
founding her business, how to realise a product vision, the
importance of prototyping and the two edge sword of startup advice.
Kelly also recently attended a 2 day silent meditation retreat at a
Buddhist monastery - that story alone is a good laugh. We riff on
the importance and challenge of mediation, so if you are keen to
explore meditation or detachment further it worth a listen. If you
are a startup founder or are thinking about leaving the corporate
world to start one you will get a lot out of this episode.