The Universal Business Goal

A BadassPreneur is someone who owns and runs a soul-satisfying
business that magnetically attracts total strangers and turns
them into raving fans. And in doing so, helps create a world free
of preventable disease.


At its most fundamental level, the universal goal of any business
is to attract strangers and turn them into customers. But there's
more to it.


A useful metaphor to describe the process, popularised by Ash
Maurya, is the customer factory. In this episode, Di-Di explains
the thinking behind the customer factory. He also gives you two
BadassPreneur challenges to help you implement this strategy in
your own business.


For more about becoming a Badass Business Strategist enrol in the
FREE Small Business Strategy Made Simple course.


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review. It’s very much appreciated. Till next week. Stay safe.