Polo Pioneers: The Shannon Stilson Story

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Outside The Boards is thrilled to present Season One of our newly
crafted podcast, brought to you in partnership with Global Polo
TV. In our upcoming episode, we're honored to host the brilliant
and talented Shannon Stilson. Shannon serves as the Assistant
Vice President of Marketing for USPA Global Licensing, and she's
also at the helm of the newly established Global Polo
Entertainment division, which acts as the marketing arm of the
sport's governing body.

Shannon's journey with polo began in 2015 when she was handpicked
to chart a new course for the business of polo in the United
States. Her mission was to cultivate an authentic global
connection to the sport for the official apparel brand, U.S. Polo
Assn. Under Shannon's astute leadership, the USPA introduced
Global Polo Entertainment, a groundbreaking initiative that
serves as the home for innovative brand platforms, including the
revolutionary three-part high-goal event series, The Gauntlet of
Polo.

This transformative approach extended to reshaping the USPA's
partnerships with media giants Eurosport and CBS Sports to
support the Gauntlet's grand finale, The U.S. Open Polo
Championship. Shannon played a pivotal role in overhauling these
media partnerships, resulting in a substantial increase in live
and live-to-tape coverage, an elevation in live streaming
capabilities, and a digital promotion blitz, including the recent
launch of the Global Polo Network.

Shannon's professional journey didn't commence with polo,
however. Her roots are firmly planted in the world of golf, where
she garnered experience working with esteemed organizations like
the PGA Tour, PGA of America, both headquartered in Florida, and
well-regarded golf event and marketing agencies. Join us as we
delve into Shannon's remarkable career and her transformative
impact on the world of polo.



PRESENTED BY GLOBAL POLO TV
Season One of the OTB Podcast is presented by Global Polo TV, the
world’s premier destination for video on demand polo content has
arrived. Now you can watch the nation’s best live and archived
tournament matches and compelling behind-the-scenes content from
anywhere, at anytime, and on any digital device.


 Global Polo TV has over 9,000 subscribers, 200+


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About Lineup Polo
Lineup Polo was built to revolutionize how polo is managed and
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About Outside The Boards
Founded after witnessing their first polo match in 2012, Outside
The Boards seeks to share the sport’s beauty, intensity, and
lifestyle while addressing industry fragmentation. Through best
practices, insights, trends, and consulting, OTB helps
stakeholders and brands unlock polo’s marketing potential and
navigate the sport with clarity...