Olivier Godallier - The Polo Rider Cup

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OUTSIDE THE BOARDS PODCAST
SEASON #2 | EPISODE #5: Olivier Godallier
RECORDED: January 17th, 2022

On this Episode of Outside The Boards, we finally get to go
abroad. We will be taking a little trip France and meet up with
Olivier Godallier, Co-Founder & President of Game Polo, which
is responsible for the creation of the successful Polo Rider Cup,
now in its second year at the Chantilly Polo Club, north of Paris


 Like myself, Olivier has a lengthy background in popular
sports before falling into the sport of polo. Olivier’s career in
sports began with the well-known Advertising agency, Publicis,
and later with one of sports management and marketing’s original
and iconic agency, ProServe. He would later go on to find GAME
Polo, a French sports marketing agency focused on event
organization, marketing & sponsorship, licensing &
merchandising, TV & digital content distribution, and
hospitality within the sport of kings.


 In 2021, Game Polo would host the first edition of the Polo
Rider Cup. The competition is for teams between 10 and 12 goals,
with prestigious clubs from around the world. In 2021 the
tournament hosted eight clubs from countries like England,
France, Germany, Italy, Switzerland, Russia, Spain, Austria and
the United States. The plan is to welcome 16 clubs to partake in
the tournament, which will switch locations every two years.


 The idea was born out of an observation that there was no
international competition between polo clubs that existed. Game
Polo wanted to put one together in the official context, with the
support of the FIP and other Associations. 


 The 2022 Tournament will be held from June 8th to the 18th,
with eleven teams already committed to the 10 day tournament from
the United States, Switzerland, Germany, Argentina, France,
Austria and Malaysia. 


 Olivier is a brilliant sports marketer and business
professional who has worked alongside some of sports most
respected industry leaders. He brings an array of experience and
ideas from mainstream sports to polo and its working. I’m excited
to watch this year’s Polo Rider Cup and encourage you to tune in
or travel to France and watch.

WELCOME TO OUTSIDE THE BOARDS PODCAST
The OTB P


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About Outside The Boards
Founded after witnessing their first polo match in 2012, Outside
The Boards seeks to share the sport’s beauty, intensity, and
lifestyle while addressing industry fragmentation. Through best
practices, insights, trends, and consulting, OTB helps
stakeholders and brands unlock polo’s marketing potential and
navigate the sport with clarity...