Ep 35: Growth hacking their way to 30k new users per day on the #2 Health app in the iOS store

For the full audio interview, transcript, show notes, photos and
more visit: https://nomadpodcast.com/ep-35-darius-moravcik/


Darius Moravcik is Head of Growth for Reflectly, a popular
journaling mobile app. Learn the ingenious strategy he’s
implemented for accelerating their customer acquisition. 


What would 20-30k new users per day mean to your business?
 Darius has implemented a brilliant strategy for customer
acquisition that involves soliciting user-generated ad content
and using empirical data to guide ad deployments across a variety
of channels and segments. In this interview, Darius shares the
details on how he’s added over 4 million new users in a year
since joining Reflectly, his philosophy of A/B testing, thoughts
on a new exciting channel he’s discovered and his life as a
digital nomad. Enjoy!