How to Connect with Your Audience with Lisa Braithwaite

Getting people to take action is the ultimate goal. In
communication, there is intent (yours) and impact (on them).
So how do you truly connect with your audience and
ensure your delivery has impact? 


 


Work on an emotional connection! Keep it real, ditch
perfection. More freeing and easier for you, more accessible for
them. Connection made. 


 


Lisa Braithwaite is a speaking coach, trainer, and
author of "Presenting for Humans: Insights for speakers
on Ditching Perfection and Creating
Connection." She mentors’ purpose-driven leaders to
create memorable and engaging presentations in order to promote
and grow their organizations. Her approach to public speaking is
influenced by her theater and education degrees, and 16 years as
an advocate, teaching, and training in the nonprofit sector.
Lisa’s philosophy is that ‘Public speaking is fun, it's an
awesome way to express yourself creatively’. It offers an
accelerated approach to developing an intimate and
trusted relationship with your target audience. 


 


In this episode, Lisa talks about how to establish engagement
with the audience on an emotional level in order to elicit
action. She shares about the need for leaders not to take
themselves seriously and focus more on
engaging with their audience to connect at a
human level. 


 


 


What you will learn from this episode: 


Learn how to connect with an audience emotionally 

Find out why leaders should take their roles
seriously 

Learn how to utilize the power of human connection 



 


 


“People don't take action unless they're emotionally
engaged.” 


- Lisa Braithwaite 


 


 


 


Topics Covered: 


 


01:55 - Why an inability to engage with their audience poses a
challenge in today’s leaders? 


02:42 - How to know if you engage your audience emotionally 


03:40 - Why leaders shouldn’t take themselves seriously 


04:20 - Ditch perfection! 


05:42 - How emotional connection is shown 


07:55 - Make it relevant 


09:09 - Exercises and activities to help your audience to take
action 


11:44 - Find information that feels practical and relevant to
your audience 


13:17 - Get your FREE digital download of Lisa’s book
entitled ‘Presenting for Humans: Insights for Speakers on
Ditching Perfection and Creating Connection’ 


14:18 - How can speakers get rid of their nervousness? 


17:03 - On keeping it real 


 


 


Key Takeaways from Lisa Braithwaite: 


 


“People don't take action unless they're emotionally
engaged.” 


 


“The number one thing that brings business leaders to me is that
kind of an inability to engage with their audiences.”  


“One of the biggest signs of having engaged with your audience is
that they take action. They feel inspired to act.” 


“I recommend ditching perfection and creating connection.” 





 Resources Mentioned: 


 


Get your FREE digital download of Lisa’s
book entitled ‘Presenting for Humans: Insights for Speakers on
Ditching Perfection and Creating Connection. Click
here: https://coachlisab.com/pfh-giveaway-private.html 



 


 


Connect with Lisa Braithwaite: 


 


Website: https://coachlisab.com/ 

LinkedIn: https://www.linkedin.com/in/coachlisab/ 

Facebook: https://www.facebook.com/lisabraithwaite 

Instagram: https://www.instagram.com/coachlisab/ 

Blogsite: https://www.speakschmeak.com/