How to Lead Your Tribe with Jane Anderson

How do you ensure your business is sustainable? It is leading
your community, it’s maintaining relevance with your tribe. 


Jane Anderson is a Strategic Communications expert. With
over 20years’ experience in Personal Branding, Content Creation,
and Tribe Building. Jane has recently been voted in the top 3
branding gurus globally. She has won International Stevie Awards
for Women in Business and was nominated in the Telstra Business
Women Awards 7 times. She is also one of the top 1% of
most-viewed LinkedIn profiles. She is the author of seven books,
including “Catalyst Content: Create a Piece of Purposeful
Content in Less than10 Minutes.” 


In this episode, Jane talks about leadership that shifts from
only focusing on revenue-generation to leading a tribe or
community and creating a lifetime relationship.  She shares
about having a non-metric-driven leader, but one who shows regard
for human concerns of genuine care and interest in his
people. 


What you will learn from this episode: 


Discover a business model built on the mindset of building a
tribe or community as opposed to a transaction-based
business 

Learn how to get around a mindset of a true leader that is
not just revenue-generation focused but one on leading a
community or tribe 

Find out what servant leadership is all about 



“For most of us, that's the whole reason why we left corporate
life because we want to work with people who we actually like. I
think the shift, if you can get it, is the shift from
transactions to friends, is that I actually care about these
people.” 


- Jane Anderson 


Topics Covered:


02:25 - Building a business based on transaction versus building
a tribe or building a community 


05:16 - A mindset shift from ‘leading your team’ to ‘leading your
customers’ 


06:48 - A metric-driven leadership versus one that is caring and
being interested in your people 


10:09 - The shift from transactions to friends 


11:13 - Get your FREE download of ‘Expert to Influencer’ and find
out the12 specific strategies to help you work out building your
tribe. Click here:
https://janeandersonspeaks.com/influencer-indicator/ 


13:00 - What holds people back from putting themselves out
there? 


Key Takeaways:


“The real problem that leaders usually don't realize they've got
is that they are focusing very much on building a business based
on transactions, as opposed to building a tribe and building a
community.” 


“Leading with a tribe is shifting the mindset from clients as
people who have a credit card, and you'll just process that and
take their money, versus, these are people who my job here is to
serve. And my job here is to help and support, and I've got to
see them as customers for life.”   


Quoting Seth Godin: “A tribe has a leader, they have a message,
and they have a way to communicate.” 


“I find for most leaders that I work with is they do focus a
little bit too much on, ‘I'm only leading, you know, maybe a
virtual team, they might be offshore, and they might be local.’
But what we've got to extend that out to is seeing you're leading
your customers, not just your team.” 


“The imposter syndrome comes back to just doing the work. Those
who do the work start to unpack their thinking, and we have
things like a content club and content creation, boot camps, and
things. And if you can start to do that, it takes a lot of
courage to do it. But once you've started to do it, the imposter
syndrome starts to lift.”


Resources:


Get your FREE download of ‘Expert to Influencer’ and find out
the12 specific strategies to help you work out building your
tribe. Click here:
https://janeandersonspeaks.com/influencer-indicator/ 

How Many Friends Does One Person Need: Dunbar's Number and
Other Evolutionary Quirks by Robin Dunbar 

Tribes by Seth Godin 



Connect with Jane Anderson:


Email: Jane@janea-anderson.com.au 

Website: https://janeandersonspeaks.com/