Wink, Wink, Nudge, Nudge - How to effect choice architecture in safety with Dr. Julie Sorenson

Behavioral economics looks at how the decisions we make are
influenced by our human cognitive processes.  While there
are many ways to impact choices, social marketing and nudging are
two that can be implemented on the workplace safety front.


On today’s episode of the MEMIC Safety Experts Podcast we have
part two of my conversation with the Director of the Northeast
Center for Occupational Health and Safety, Dr. Julie Sorenson
about how a simple nudge can help change the architecture of
choice in workplace safety.