The Modern Marketing Manifesto | #001

What is this “Modern marketing”?


 


How can you achieve success with your market?


There are ways to ensure your marketing plan, campaign, ad, or
message has the highest likelihood of success possible.


 


Adam discusses shifts in modern marketing and advertising trends
and breaks down the top 5 underlying principles to help you get
the absolute most out of your marketing.


 


[01:26] Modern marketing defined.



 


[02:44] 5 key points to evaluate any marketing tactic or
strategy



 
[02:53] Strategy first. One of the biggest
marketing problems discussed and what can be done to avoid
it. 

 
[04:13] Respect the market. The way customers
and clients are consuming information is dramatically different
from a few short years ago. How the increase of digital media
consumption should affect your marketing budget. 

 
[06:18] Talk how they Talk. Understanding what
resonates with your target market is crucial to creating effective
and converting marketing material.

Developing a customer avatar is the basis for
all future marketing strategies. The better you can understand
your customer, the better your marketing is going to be. The best
way to develop a customer avatar.
[09:07]  Study the Classics. Read up on
foundational marketing principles and tactics.

 


Book suggestions:


"Purple Cow" & "All Marketers Are Liars" - Seth Godin

"The 22 Immutable Laws of Marketing" - Al Ries & Jack
Trout

"Positioning" - Al Ries

"Influence: The Psychology of Persuasion" - Robert Cialdini

" 80/20 Sales & Marketing" - Perry Marshall

"Confessions of an Advertising Man" & "Ogilvy on
Advertising" - David Ogilvy



 
[11:38] Test & re-test. Which marketing
messages are going to do the best for your business? Quick and
Effective ways to test your marketing material.