Free Customer Market Research | #003

 


If you knew what your customers wanted before they asked for it,
you’d have a collection of highly sought after products and
services. 


In order to gain some insight into what it is they want, you’d
need to know things like where to market, what offers to make and
what keywords to use.


It all may sound a little intimidating but the #Modern Marketing
Podcast exists to equip you with helpful tools to take your
business marketing to the next level. 


This episode reveals #5 free online market research tools to
uncover key insights into the minds of your customers.


[01:38] Why do market research?


It's getting harder and harder to know what customers want


In many industries, the sales aspect of business has been half
phased out by social media, google, amazon and a variety of local
review sites.


“Market research forms the foundation for all future
marketing successes. “


[04:34] Free market research!


Billion-dollar data collection agencies provide free information.


[05:13] #Top 5 market research resources to use
for new clients or projects
Google Trends. Valuable when determining
current market trends.

Tracks keywords and provides suggestions for terms rising in
search volume.


Shows you what the market is asking and searching for.


Allows you to align your business accordingly.
Google Keyword Planner: Reveals specific
keywords that are being used within the Google search engine.
Adwords account is required but sign-up is free.

Type in a keyword, get back the number of searches for that
keyword and suggested keywords.
[08:21] Facebook insights.
Facebook collects data on 1.8 billion users.

Post a variety of content to your business page.


Observe which posts get the most engagement and determine what
type of content your audience is most interested in.


Create similar content around products, services and offers.
[09:21] Twitter Insights. Use to view what
content and headlines engage and invoke your audience the most.

This information is indicative of how good an offer is and
identifies what messages resonate with them.


Twitter Audiences allow you to hone in on the
types of things your customers are interested in.
[10:57] Google Alerts: Monitors what's
happening with customers in real time. Enter the keyword you want
to track into the search bar and google will notify you when the
keyword appears online.

Track your business name, your industry, your name, your
competitors name, etc. and use it to engage and interact in real
time.


Makes a valuable reputation management tool.


 


“Combine all 5 tools to create a compelling picture of
customers wants, needs, and behaviors.”