Secrets to an Effective Online Marketing Strategy | #006

 


At a recently attended business growth seminar in Victoria,
British Columbia,


Adam took notice of a topic that was repeatedly brought up:


How complicated online marketing strategy seemed to be.


 


It doesn't need to be complicated. The roots, strategies and
underlying concepts of marketing are simple and have been used
for decades.


 


In this episode:


Facts on customer and client media engagement

Ways to create an effective online marketing strategy

The type of content that reaps the maximum reward possible



 


 [04:30] Facts


 


In North America, over half of internet activity is performed
from a mobile device.


Action: Your website and online content needs to
be mobile responsive.


 


The average Facebook user spends upwards of 40 minutes each day
on the platform.


Action: Leverage the power of Facebook ads


 


YouTube reaches more 18-49-year-olds than any cable network in
the U.S.


Action: Not having a YouTube channel or not
putting out regular content is a missed opportunity.


 


97% of all consumers are searching for local biz online


Action: Have an effective online marketing
strategy.


 


[05:37] 3 ways to create an effective online marketing
strategy
Focus on making digital marketing a key component for
your business

allocate a sufficient number of hours each day or week

dedicate a part of your budget toward digital marketing



 
Focus on the channels your customers are most active
on.

Your average customer's age gives you an idea of which
platforms will provide results.

Search Google by typing in customer's age, demographics, etc.
to find out where you can find your customers online.



 


[08:28] 3. Start creating.



Share other's content: (blogs, articles,
things that are relevant to your customers and business).
Associative benefits as a thought leader and provide value to
your customers.


Create your own content: reaps the maximum
reward possible.


Include video content: talk direct to your
phone, use screen captures, animated videos, VSL's, or hire a
professional videographer



 


[14:39] Next episode: Retargeting (remarketing)
and how you can leverage it in your business and more
specifically: How to leverage Facebook's
retargeting!