The power of Retargeting and Remarketing | #007

 


Retargeting and remarketing are synonymous but no matter the
label,


it’s one of the most exciting aspects of business available
today.


 


Find out why this strategy is hugely beneficial and massively
powerful and how to use and leverage it in your business.


 


Episode discussions:


What is retargeting or remarketing?

The potential and opportunities for using remarketing in your
business

How you can use it to grow and build high-value, long-term
customer relationships

How it enables you to convert cold leads into "hot traffic"
and ultimately into repeat buyers

Why it’s an incredibly profitable strategy



[02:17] What is remarketing or retargeting?


They’re essentially the same thing, it depends on what platform
you use.


It’s an online marketing technique that enables advertisers to
reach out to visitors who already visited your website with a
tracking code or pixel.


Modern Marketing’s Opinion:


It's the most powerful advertising method available on Facebook
and other platforms because it gives you the ability to advertise
directly to people who already know you.


 


[03:03] What is a tracking code/pixel?


An invisible piece of code that goes on your website.


Tracks your website visitor activity

Each platform provides its own code that gets installed on
your website

Facebook's tracking pixel is the easiest and most effective.



 


[05:05] The benefits of retargeting and
remarketing
allows you to maximize your ad spend enables you to progress
relationships enables you to stay top-of-mind enables you to test
different offers (listen to episode #2 on customer avatars) enables
you to continue to offer value boosts your revenue opportunity with
the "97%"

 


[08:12] How to use retargeting to benefit your
business


Start creating retargeting lists based on:


Website visitors

Email list

Video viewers



 


[10:03] Think about how you would talk differently to
people who already know who you are vs. people who have no idea
who you are


Provide different offers, value, or incentives. Use what best
resonates with your audience.


 


[11:29] The final step on how to use retargeting in your
business


Continue to build the relationship.


Drive them back to your website by continuing to add more value
with your content.  


 


 With your retargeting lists, you're able to effectively and
cost-efficiently advertise and market to people who already know
who you are.