Why Great Marketing Needs Great Design | #010

 


Design is something you want to invest in because the rewards are
significant.


Why is it so important to get it right?


Because no business can afford the consequences of bad design!


 


Episode discussions:


5 reasons why great marketing needs great design

The consequences of using bad or inconsistent design

Why to apply a minimalist concept

When ugly designs get a green light

How much better a business can do with better design



 


[02:33] 5 main reasons why great marketing needs great
design


 
First impressions You only have a short period
of time to make an initial connection with the customer, especially
because people are subjected to thousands of advertising messages
every day.

People will form impressions and judge based on looks.



 
Lasting feelings When done right good design
makes people feel better about you and about your company.

Bad design: in a best-case scenario, people
forget it and it doesn’t have an impact


In a worst-case scenario: people automatically associate bad
design with a bad company


 


[05:15]
Recognition

enables you to get better results for less money

even small local businesses can reap rewards of consistently
good design across their marketing channels

adds up to form lasting brand impressions



 


If you use bad design or inconsistent design, you're wasting
money.


Make sure your branding and design is aligned across all
marketing channels



(website, social media platforms, printed)


Show your logo, brand colors, similar font, sizes, and
imagery



 


 


[06:53]
Easy to use, navigate, and understand

Good design helps people move from point A to point B
seamlessly, easily, and without pain or distraction

Apply a minimalist concept

Key to figuring out is what point B looks like. What action
are you trying to get your customer to take?

Try to get them there as quickly and easily as possible

Do this with clean and easy to use design



 


[08:24]
Encourages social sharing.

Create design worth sharing and interacting with



 


Being intentional about ugly designs.


Can be a time and place where ugly designs do really well

Test aesthetically pleasing designs before reverting to ugly
designs

Be strategic about testing and split testing in order to
decide if the ugly design will perform better.

Make sure it's tracked, analyzed, and intentional



 


Everybody has different tastes and preferences.


Be aware of your target market and what they find appealing.


Their opinions are what really matters.


 


[11:50] If you've been surviving with OK design, there's infinite
potential for your business to do even better to connect with
your customers, grow your revenue, and build brand awareness
using really good and well-thought out design.