How to Create a Marketing Funnel | #012

The 3 Key Ingredients to Creating Sales on Demand


Many types of marketing funnels exist but have the same
underlying premise which is taking someone who has no idea who
you are and turning them into a customer.


With so many different funnels available, it’s difficult knowing
where to begin…


until this episode of the Modern Marketing podcast.


Episode discussions:


Dealing with "cold audiences"

The Modern Marketing Funnel

Tips on website conversion rate optimization

Ascending traffic up the value chain

How the Squint Test can save you from losing customers

Recommended Email autoresponders



[1:33] Customers get labeled by their temperature


-A prospect that doesn't know you exist is a "cold lead"


-Once they know about you, they become a "warm lead"


-When money is exchanged for your product/service: "hot lead"


There are many different marketing funnels available:


AIDA Model:


-Awareness


-Interest


-Desire


-Action


 


Purchase Funnel Model:


-Awareness


-Opinion


-Consideration


-Preference


-Purchase


 


Modern Marketing Funnel:


-Traffic


-Conversion


-Ascension


 


 


[02:33] The Modern Marketing Funnel: 3 Key
Ingredients
Traffic:

 Get them to your content


Methods: SEO, Facebook ads, pay-per-click (PPC) advertising


[04:26]
Conversion: get them to take action

Increase number of leads and customers with basic website
conversion rate optimization:


+Easy to use and navigate:


[06:04]- does your website pass the “Squint Test”?


           
 -clear calls to action


           
 -above the fold


           
 -designed or optimized for mobile viewing


+Landing pages


+Lead magnet: valuable content in exchange for contact details


 


[09:14]
Ascension: turn warm leads into "hot leads"

+Use retargeting (take a refresher course on retargeting in
episode 7 )


+Stay top-of-mind with customers


+Email auto-responder sequences: Email is one of the most
cost-effective and highest converting tools available


 


[11:48]


Options for Email Autoresponders


-Mailchimp


-Aweber


-Drip (MM recommended)


 


[12:43] Show recap


Mentioned in this episode:


Mailchimp


Aweber


Drip


Which aspect of the funnel would you like to learn more about?


Email me: Adam@AdamErhart.com and I’ll be sure to discuss that
topic in a future episode!


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Tags: #modernmarketingpodcast #modernmarketingfunnel
#websiteconversionrateoptimization #howtocreateamarketingfunnel