Marketing Meltdown - What to Do When Nothing is Working | #013

No one is responding to your email marketing campaign. 


Nothing you do is leading to more sales.


Your content strategy isn't providing any return on
investment. 


 


Whatever the marketing fail, there's almost always a clear and
evident solution.


 


Episode discussions:


 


Who’s most likely to fall victim to an ineffective marketing
strategy

The most important question to ask when it comes to all of
your marketing

When it would be wise to get an outside opinion about your
strategy 

Why your marketing might be failing and what to do about it



 


(02:20) 


Go back to the basics.


-Strategy is always the foundation and most important
fundamental element in running a successful marketing campaign.


 


(02:57) The importance of strategy: questions to ask
yourself


 
Where are your customers?

-Most marketing failures stem from misalignment


-Identify your ideal customer and ensure what you're
offering resonates with your customers 


 


(04:15) 
Why are you doing what you're doing? Why are
you using the strategy you're using right now? 

-Was it based on solid facts about your business, message, and
customers?


-Generational businesses are more likely to fall victim to
ineffective marketing strategies


 


(05:35)


 Stop – Drop - and Focus 


 


STOP
Did you give it enough time?

 
Did you give it enough attention and resources?

-There is a point you need to reach for something to be
effective. Commit to your marketing in order to get it to work.
 


 


(07:55) 


DROP
Are some of your campaigns clearly performing better than
others?

-Drop the losers and scale the winners. Reallocate more budget
toward the winners.


 
Get rid of anything that isn’t working and that you can’t
justify or remember the strategy behind why you’re using it.

(09:36)


The most important question you should ask when it comes
to all of your marketing is "why?"


-Marketing needs to be accountable if you want to grow your
business. 


-Listen to episode 9 for more of an in-depth look at analytics
and measuring your business! 


09:53 


FOCUS
Double down on the 1 or 2 strategies that are most aligned with
your business

 


-Work on maximizing those strategies before moving on.


-Get a second/outside opinion. We're often blinded when
we're in the trenches of our own business. 


Listen to a high-level overview of how to better communicate
your message in Episode # 6 "Secrets to an Effective Online
Marketing Strategy". 


 


11:43 Show recap