A Look into How Marketing Has Changed | #015

 


Simple observation and clear evidence tell a story of a slow and
steady evolution that marketing has undergone over the last
decade.


Generally, businesses that have incorporated these evolved
concepts into their marketing strategy have found them to be
profitable…


yet there are still many who haven’t fully embraced these
changes.


 


In this episode, Adam goes over quick and simple strategies to
help you leverage the new way of marketing in your business and
start seeing results as early as later today.


 


Episode Discussions:


The outdated and ineffective approaches to marketing

Why and how business flaws can benefit you

The key to being a winner in a crowded marketplace

The needs your free content should be fulfilling

The advantages of paid advertising

The worst marketing mistake in a consumer-powered world

Just how much free content you should be providing



 


 


 [02:35] How Marketing has Changed


+Attention spans are shorter than ever (below a goldfish!)


+Consumers have more choice available than ever before - a result
of a global economy.


+Massive shift in consumer media consumption: traditional to
online and digital


Up over 100% over the last few years



+More cynical attitude toward big business


Increasing preference for "humanized" brands and companies
over faceless corporations.



Power is shifting away from business and into consumer hands.


 


[07:02] With the consumer holding more power,


forgetting about customer acquisition path is the worst
marketing mistake…


+If you neglect the relationship you're trying to build with your
customers and focus on your end goal, you won't win long-term. Be
a customer-centric business.


 


[07:34] "Businesses win not when they're understood by their
consumers, but when their customers feel understood by them." -
Nicholas Kusmich


Those who focus on simplicity, providing value, and helping your
customers always win.


 


[08:42] 4 Step System - The Super Simple Know, Like, and
Trust Funnel
Create valuable free content and put it on
your website:

+Educates, informs, or entertains
Send targeted traffic to the content using
paid advertising

+Measurable, trackable, scalable
Use retargeting to keep track of customers who
engaged with your free content Send a follow-up
message to those who viewed your first piece of content

 



The higher the price of your product, the more free and
valuable content you want to send prior to making a sales
offer.



+This establishes you as an authority and value provider in your
field


+Leverages trigger of reciprocity


 


[12:56] Recap     
Mentioned in this episode:

 


Nicholas Kusmich - website


Episode #7 – The Power of Retargeting and Remarketing


Episode #2 – Free Customer Market Research (Relevance: customer
avatar)  


Facebeook Ads


Google Adwords


 


Contact Adam: Adam@AdamErhart.com


 


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