Interview with Dave Rogenmoser of the Entrepreneur Alliance | #016

Dave Rogenmoser is an entrepreneur and digital marketer who has
helped successfully build and grow profitable businesses.
 He’s made a positive impact on the world of entrepreneurial
education through his group and program, The Entrepreneur
Alliance.


Listen in on Dave’s story as he shares experiences from his
humorous kickoff into entrepreneurialism to the costly overlook
that resulted in his biggest business fail.


Please advise: This interview contains extremely valuable
information and has been formatted to benefit, educate, and
entertain its audience.  


Episode Discussions:


The importance of a minimum viable product

The key to having a centralized hub 

The importance of always leading with value

How meaty content benefits your website

How effective Facebook Ads have been to Dave’s business



 


01:47


Interview intro


-Founder of Pivot & scale


-Webinar Bootcamp


-Payfunnels


 


02:47 


Dave's start into the entrepreneurial and marketing journey.


- Started "Eiffel Tower Beer Sales" at the age of 6


-Inspired by: “Rich Dad Poor Dad”, “The Four-Hour Work Week”,


“Think and Grow Rich"


-Launched Fraternity recruitment software


05:32 


Mindshift in Marketing : 


- Mylittlebowbox.com took 6 days from idea to launch


-22 sales from Facebook Ads


+Adam and Dave discuss:


1."Ready Fire Aim" mentality
The miracle that is Facebook Ads 

07:49


 How effective Facebook Ads have been to Dave’s clients and
business


+The importance of selling 


+Having one channel you're good at 


+Getting the right ad in front of the right person/stranger…


“Facebook is better than anybody else in the world like
that” 


09:51 


Marketing lessons learned over the years


-Figure out your minimum viable product is 


-Focus on converting cold traffic with a profitable converting
funnel 


-The process for The Entrepreneur Alliance:


-Lead with value using story (delays sale slightly but increases
profitability)


-The concept of reciprocity and why it works


16:10 


Building meaty and legit content for website articles


-"Generating leads for us even if the traffic turns off"


-Skyscraper technique


 


18:28 


Biggest Failures, "Growing Broke", and cash flow


-Dave’s experience with webinar funnel course "6k success"


-Adam's rapid expansion with his business


 


21:20


 "There’s a difference between learning how to make money
and learning how to build a business" - Dave Rogenmoser


22:17 
Final thoughts and takeaways: 

“If you're yourself and authentic, it works so much better. When
I started being more authentic, the right people were really
attracted to that.”


“As a marketer, be yourself, take some risks. Be passionate about
what you're passionate about and the right people will come to
you.”


  
Mentioned in this episode:

The Entrepreneur Alliance

Pivot & scale

Webinar Bootcamp

Payfunnels

"Pre-Suasion" - Robert Chaldini -

“Rich Dad Poor Dad” - Robert Kiyosaki

“The Four-Hour Work Week” - Timothy Ferriss

“Think and Grow Rich" – Napoleon Hill

Backlinko



 


Contact Adam: Adam@AdamErhart.com


 


Click here to subscribe via iTunes


Modern Marketing on Stitcher


Modern Marketing on Pocket Casts