Does Social Media Marketing Work | #017

A lot of cynicism exists when it comes to the effectiveness of
social media marketing but now that it’s been around long enough,
there’s really no denying it’s powerful impact.


Facts, case studies, and statistics show social media is being
used by a substantial portion of the population. From a business
standpoint, it only makes sense to go where the people are.


 


After listening to this episode, you’ll have reason enough to
make social media a key part of your marketing moving into the
new year. 


 
Episode discussions:

 


How to use content calendars

Useful social media planning tools

When to use social media

Is social media really for everyone?

Why not using social media sends a negative message to your
customers

Humanizing your company



 


Adam breaks down the “who, what, where, when, how, and why’s” of
social media marketing.


 


(2:10)
Who:

-Regardless of what business or industry you’re in, there’s a
social media platform that was all but designed for you and your
business


-There exists a platform that will help:


grow your business, connect with customers and generate more
leads.


-Social Media is for everyone.


-Not using is basically essentially showing your business isn’t
current, relevant or   relatable to your customers.


 


(3:23)
What:

Which one should you use?


-Comes down to customers. What platforms do they use?


-Find out where your customers are and dedicate making that
social media platform a key part of your business.


 


  


(4:35)


Where should you use social media in your business?


-Use it everywhere in your business


-Tell your brand story


-Showcase products and services


-Highlight and spotlight customers


-Give a behind-the-scenes look at how your company works


(hint: it humanizes your brand and shows you’re a real company)


 


(5:33)


When should you use social media?


-Use it regularly and consistently


-Create a content calendar


 


(7:05)


Why do you want to use social media?


“It’ll help your business today but also protect your business
tomorrow”


-1/3 of Millennials say that social media is their preferred way
of communicating with a business


-It’s everywhere!


-If you ignore it, you’re sending a negative message to your
customers


-Find a way to incorporate social media into your business!


 


(7:58)


How is the best way to use social media to better attract,
connect, and nurture relationships with customers?


-Be authentic and engaged


-Find what aligns with your brand or business and customers


-Show up – stay active and engaged


-Post valuable content


-Respond to comments and shares as they come up


“You can absolutely start small but you need to start today”


 


(9:50) Show recap


  


 


Mentioned in this episode:


Hootsuite


Sprout Social


 


 


Contact Adam: Adam@AdamErhart.com


 


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