Interview with Live Streaming Pro Luria Petrucci | #24

Live streaming is projected to be one of the top marketing tools
available in 2017 so it’s only appropriate to interview Luria
Petrucci. Her company, Live Streaming Pros, helps brands and
businesses start, grow, and monetize their own live streaming
shows.


 


This episode covers everything you need to know about live
streaming including how you can get started as early as today to
start seeing results in your business.


 
Episode Discussions:

What is live streaming?

The 4 levels of live streaming and their costs

3 parts to an effective live streaming strategy

Why you should do it and how to do it effectively

Why Facebook Live is a powerful tool for local businesses

The different live video platforms

The #1 thing that will stop people from watching your videos

Luria’s live stream challenge for Adam



 


 


2:37 
How Luria got into live streaming 

 


Curiosity about Video iPod and how it worked from a technical
standpoint 


Was able to turn it into a business


After 10 years of building a community with video and live
streaming, 


 she started focusing on live streaming due to accessibility
and ease-of-use. 


 


4:43 
Addressing common fears about live streaming.

 


"The thought of going out there and not having structure scares
me a little bit."-Adam 


-Most people like to be well-prepared for video


-Most people fear starting it and having nobody show up
(interacting with a blank audience) 


 
Why they're not important to worry about:

+Benefits of live streaming 


-Build the know, like, and trust factor with
your audience. 


-Works for both online businesses and local businesses


-When you do it right, you can increase your bottom line


-Think of it as a marketing tool and an engagement effort 


"No other marketing can you build your current customer base and
trust, create loyalty, and get people so involved and engaged
with you."-Luria


 


7:09
Luria uses a run of show spreadsheet to prepare for streams.

 


Zero viewers can happen at first but you can repurpose the
content: 


Run ads to it 

Post it on your blog

Post it as a podcast



 


08:53 
Works well for local business

 


-Tap into the power of Facebook Live


-People love to be proud of the city they live in


You're delivering value and getting engagement at the
same time and it's a beautiful combination that really works."
-Luria


11:10 
Luria's 3-part live video strategy:
Consistency: Builds trust - allows your viewers to
put it on their calendar   Randomness: Going
live randomly brings in the human element
Repurposing:  Repurpose the content

 


14:01 
What is live streaming?

At it's basic level, the ability to go live and have a
real-time video conversation with whoever wants to watch. 


 
Various platforms:

Facebook

Periscope

YouTube Live (mobile capability coming soon)

Instagram



 


17:33 
Cost, how and where to get started live streaming:  4
levels of live streaming to help determine what to start with:
Going live from your phone  Add gear
to your phone: wide angle lens, microphone, kits
Going live from your desktop computer: webcam or
external camera    Going live from a dedicated
machine: Professional TV quality stream 

 


"People are using whatever level, you just have to make sure you
have the right strategies behind it and that you're offering
tremendous value, being human, connecting, and have a
call-to-action in your video". - Luria


24:46 
Calls to Action

"Live video provides a beautiful way to do a call to action
without feeling like you're selling or pitching anything because
what it is at its core is a conversation."


-Provide value and focus on giving and helping people
succeed 


-Use CTA as a natural opportunity to further help them


 


28:06 
Luria challenges Adam

 


Will Adam launch his first live stream in
January?


To be continued…


 
Mentioned in this episode

 


Live Streaming Pros Website

To determine where you fit in as a live streamer,



take the Live Streaming Pros quiz


Live Streaming Pros Facebook Page (Live every weekday
at 10am PST)

Modern Marketing all-star guest AJ Rivera



 


Contact Adam: Adam@AdamErhart.com


 


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