How to Crush it with Digital Marketing in 2017 | #025

 

With more options available now more than ever, it's difficult to
decide which marketing tools are going to provide the most
benefit for your business in 2017. No need to play eeny,
meeny, miny, moe because Adam has you covered with the top 6
digital marketing elements to include moving into 2017.


 


Implementing these marketing tools will help you grow your
business, connect with your customers, get more leads and sales,
and grow your revenue and profits.


 
Episode Discussions:

 


3 important elements your business website should have

Why social media channels are not replacements for a business
website

One of the least expensive yet most effective marketing
methods to date

Crucial tips that maximize results using Facebook Ads

The pros and pros of podcasting

Keys to getting the biggest return on email marketing
campaigns

Common fears of podcasting addressed and debunked

Why including podcasting in your marketing for 2017 is a
genius move



 


 


0:50


"The only constant is change"- Heraclitus


Change is inevitable.


When it comes to marketing your business, you have two choices:


 


1)     Adapt


2)     Or suffer the consequences of
being irrelevant


 


Irrelevant businesses don’t get calls, clicks, or sales
1.     Web Design

Your website is your business hub and center of your online
universe


-An asset you own 


-Controlled and brandable


 


 


In 2017, your website should be:



Clean - and focused on your message


Responsive - needs to look good on a variety
of different screen sizes (mobile phones, tablets)


Beautifully designed - make sure you're
sending the right message to your prospects



 


“If it's none of the above, you don't have an asset, you have a
liability.”


 


A website is worth investing in: 


At some point, customer will go online and see what
they can learn about you, your business, and services.

Test different sales messages, calls
to action, and capture valuable info from your
customers.  



“Many naive business owners mistakenly use social media in place
of a website.”


 


5:09 
2.     Search Engine Optimization
(SEO)

-97% of all searches for local businesses begin online


“If your business isn't appearing for relevant search terms
associated with what you do or sell, you're losing money to your
competitors. “


 


5:51
3.     Social Media

-Humanizes brands and businesses in a way that nothing else can.


-Offers transparency and authenticity


-Key: choose platforms and channels your
customers are using and interact with them there 


-Useless to be on any social media network that your target
market doesn't use 


*crickets chirping*


 


-Focus on producing quality content, sharing
others content, and engaging with your community. 


 


6:46 
4.     Facebook Ads

-Most effective form of advertising available today for 95% of
businesses (cost and results)


Key to maximizing results: 
Appreciate that Facebook is a social platform Focus on strategy
more than tactics




7:48 
Email Marketing

Email inbox offers access to one of
your customers most intimate places 

People check their email multiple times a day - creating
multiple opportunities to get your message in front of them

One of the least expensive forms of marketing available



 


Keys to getting biggest return on email
marketing campaigns: 
Focus on strategy Focus on delivering value

 


9:28 
6.     Podcasting

Provides adopters with benefits that far outweigh its costs.


 


Podcasting popularity is growing


Grew 23% last year alone. Currently around 57 million in the
US alone and growing

Incredibly easy to consume: through iPhone and Android apps,
direct listening on a tablet or desktop

Many people prefer audio over reading or video 

Convenient content: can listen at the gym, commute to work,
etc.



 


 


Podcasting gives something no other media does:


longer access and attention to your
customers. 


Average person scrolls through social media feed in seconds

Read blog posts or watch videos for a couple of minutes



"The average podcast listener consumes around 4 hours and 10
minutes per week, every week. "


Listens to 5 different podcasts each week

Podcast creators enjoy a direct channel right to their
customer's brains 

Like having your customer’s attention for 30+ min 

One of the fastest and most effective ways to build a deeper
connection and higher level of trust.



 


A relatively untapped and underserved market


Gain a competitive advantage by getting in before everyone
else 

Blogging and video are competitive and crowded markets

For every 1 podcast, there are 100,000 blogs and
10,000 YouTube videos.



 


 


It's easy to do


Common fears of podcasting:


creating your own show

techy parts (editing, uploading, publishing)

not knowing where to start

fear associated with video (being on camera)

blogging (not being a good writer)



 


With the right help, it's one of the easiest forms of content
creation available. 


"If you can talk about your business, you can podcast. "


 
Podcast Production Services:

 PodcastZen


(used for the Modern Marketing Podcast)


 Handle every “techy” step for you:


editing

uploading

amazing blog quality show notes

eye-catching custom graphics



 


All you do is talk and they take care of the
rest.


 


13:04 
List Recap:  Web Design SEO Social Media Facebook Ads
Email Marketing Podcasting

 


This podcast is brought to you by:



Podcast Zen 


Take the first step toward increasing your income,
impact, and influence with podcasting.


Visit PodcastZen.com 



 


Contact Adam: Adam@AdamErhart.com


 


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