Everything You Need to Know About Email Marketing | #027

Email is a fundamental tool we use every day but does it have its
place in marketing? Should you bother with email marketing? Is it
really worth investing the time, money, and resources? After all,
many say “email is dead.”


 


In this episode, Adam shares the facts and stats proving just how
effective email marketing can be and breaks down everything you
need to know to make it work for your business.
Episode Discussions:

What is email marketing?

The myths of email marketing

Why email marketing is important and why it works

Facts and stats on ROI

The only 3-part introductory email sequence you need

Adam’s recommendations: email service provider and training
course

Why email can be more advantageous than social media



 


 


2:01


"Email is dead" vs. "Email is the most effective form of
marketing available"


 


Who’s right?


 


“Email is an integral part of our society, culture, the way we do
business, the way we interact with friends and family.


It ain't going anywhere anytime soon."


 


2:59
Fact #1: Email works

-Cited as being 40x more effective at acquiring customers than
Facebook or Twitter.


 


03:23 
What makes email so effective?

We all use email - personally and professionally

Allows the development of a relationship - by telling longer
stories including videos and getting your customers to take
action by using some form of embedded links or CTA.



 


Pro tip: Use social media, like Facebook and
Twitter, to drive traffic to your


email list so you can follow up and continue to build the
relationship


there.


 


social + email = powerhouse combo



Email is everywhere - 92% of online adults use
email



“We tend to trust, to an extent, the quality of the information
we receive there above other places which perhaps is the biggest
reason that email marketing works so well."



Customers prefer receiving promotional materials via
email over social media= it is ok to sell with email.



-Make certain you're doing it tastefully, respectfully, and


keeping it relevant.


 


05:55
Fact #2: Email allows you to be seen and heard.

A message is 5x more likely to be seen in email than through
Facebook.

Social media feeds are chaotic.



"It's basically like a high school talent show with everybody
trying to get attention and be heard above the noise."


You have a limited time to grab prospects attention in
regards to social media.

Email makes way for video content, shared links, stories,
etc.



 


06:53
Fact #3: Email makes you money

Has ROI (Return on Investment) of 3800%. Some stats show as
high as 4300%.



 


"That is a whole lot of return on your marketing investment.
Especially when compared to that super incredible deal that your
uncle Lonnie offered you a few years back to invest in his llama
farm."


07:40
 How do you use email marketing?


Need email service provider - allows you to
add subscribers and send emails.



Forget about Mailchimp (limited features) and Aweber (a dinosaur)


 


Adam's Recommendation:


Drip: a better level of service with a lot of options. If you're
just getting started, they have 100% free plan to test it out.


 



Need training on how to write amazing revenue
generating emails and use them in your business.



Adam’s Recommendation:


 Autoresponder Madness


Relatively fast course


Very valuable content


Fun


It works


"Drip + Autoresponder Madness = secret cocktail of email
marketing goodness"


 


 


9:30



Need emails



One of the biggest obstacles: "What am I gonna write about?"


"You don't need to be a modern-day Hemmingway to write effective
emails for your customers."


Authenticity and transparency are more important than good
spelling and grammar.

Add value where you can

Be you and be real

Just want to write



 


3 Part Introductory Email Sequence:


#1. Solves your customer’s biggest problem or answers the #1
question you get in your business


#2. A follow-up: where you introduce yourself, your business, and
story


#3. Introduce another problem, explained in more detail, and
describe how your product/service solves that issue. 


 


Takeaway: Emails provide more leads, a better
relationship with current and potential customers, and incredible
ROI.


 


 
Mentioned in this episode:

Drip


Autoresponder Madness


 


Contact Adam: Adam@AdamErhart.com


 


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