Email Marketing Resources | #029

This is a continuation of episode #27: “Everything You Need to
Know About Email Marketing” which covers all the email marketing
basics, why it's important, the benefits, and how to integrate it
into your business.


 


In this episode, Adam discusses the effective email marketing
tools currently used in his business and the same ones he
recommends to his clients. They’re also used by friends and
colleagues.


 


They work well for almost everyone from brick and mortar
businesses to those who are brand new to the industry.


 


Just like any other marketing tool, each will have their pros and
cons so try out each tool to decide what works best for your
business.


 
Episode Discussions:

 


The top picks for email marketing tools and resources

The 3 steps to the email marketing chain

The most challenging aspect of email marketing and the best
way to handle it

Real talk on what email marketing platforms to avoid and why

The only email marketing training course you need to take



 


2:45
Beginner tips

Some email marketing tools that are marketed to beginners:


May lack some functionality that you’ll want to include later

May not be a very good setup



“Go for a more comprehensive tool even if you don't use all the
bells and whistles.”


 
Email marketing chain Collect
Connect Convert

 


3:41
Collect: new email subscribers email addresses

 


Modern Marketing recommendation: Leadpages
Allows you to:  


create landing page (specific pages on your website that are
optimized and designed to collect emails)

embed links

create and use nice forms

split test

newbie friendly



 


5:05
Connect: sending emails

-Keep personal and business email accounts separate.


-Cons of Infusionsoft or ConvertKit: Complicated for a vast
majority of businesses


 


Modern Marketing top recommendation: Drip


newbie friendly

Easy migration from Mailchimp, Aweber, or personal email
account

Good for all levels of knowledge/experience

Offers 100% free plan up to 100 subscribers



 


7:09
Convert: turn subscribers into lifelong and loyal customers

-Can be complicated


"Writing connecting, compelling, and engaging emails is maybe one
of the most challenging things you may ever do when it comes to
honing and tweaking your marketing message...unless you have a
secret..."


 


Modern Marketing top recommendation:
AutoResponder Madness (ARM)


more a training course than program

easily the best marketing course Adam has taken

hundreds, not thousands of dollars

provides significantly more value than more expensive email
marketing courses

enjoyable

makes a massive impact on your email marketing



 


 


08:32
Recommendation summary

  
Mentioned in this episode:

AutoResponder Madness (ARM)

Drip

Leadpages

Episode #27 – “Everything You Need to Know About Email
Marketing”



 


Contact Adam: Adam@AdamErhart.com


 


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