How to write a best selling book with best selling author Corey Gladwell - #030

Corey Gladwell is a 2 time best-selling author, a speaker and
coach, and founder of Author Alliance, a company that helps
people write, publish, and launch a best selling book. His is a
true rags-to-riches story...


One that tells the tale of a struggling child on welfare that
became a supremely successful author and entrepreneur.  


In this episode, he shares how he was able to package his
experience and knowledge and create a thriving empire. In
addition, he reveals the strategies you can apply in your
business to reach more people and make a bigger impact on the
world.  


Episode Discussions:


How writing a best-seller can benefit your business

The holistic approach to marketing

How to deliver content without spending every day writing

What to outsource when writing a book

Promotion strategies to turn your book into a best-seller
 

Why you should forget about structure and just write



3:22  


In the beginning...


Grew up poor which motivated him toward entrepreneurship.
 

Owned a nightclub, restaurant, different brick-and-mortar
businesses at age 23 but lost them and had nothing by age 25.
 

Had spiritual experience that shifted perspective.

Has spent the last 5 years writing books and coaching people
in their business and personal lives.  



4:31  


Mistakes and lessons


Was dissatisfied with the struggle and negativity experienced
as a child  

"To me, it always equated to not having enough and that
amount of scarcity caused a ripple effect for other problems."-CG

Made it his mission as a child to become successful and
worked every day.

At 23, businesses failed as a result of no mentor or guidance
and lacked knowledge of how to systemize or hire.  



6:32  


The road to success


Experienced state of enlightenment through meditation.  

Has meditated for 1500 hours  

Almost done with 3rd book  

Speaks at Masterminds  



"I see business and spirituality kind of connected so
it's a lot easier for me to do marketing and branding and be a
chief marketing officer because I see a lot of solutions of
problems that people can't get around."-CG


 


8:02  


"Were you always a gifted writer? What's been the impact
on your business?"


Had never written before

First book took 4 years to write

Figured out a process of being able to deliver content
without having to spend every day writing

Created Author Alliance to teach other entrepreneurs how to
be best-selling authors.



Creates authority and credibility in your market and
become the go-to person to talk to





 


"Becoming a best-selling author is something powerful to
add to the resume"-AE


 


10:16  


How do you write? How do you take the material and
package it so it resonates with the audience?


 


Write a book that you would want to read.



"The person they want to be is the person they've always
needed."-CG


 


Records and then transcribes. Makes it easier to get the
content out and then edit.

Makes daily videos for YouTube, Facebook and Twitter  

Once a week, reviews different books he's writing  

Takes pieces of content collected and pieces them together
 



"Create as much content as you can and you'll find that
you create a book out of that."-CG


 


13:15  


Hire an editor and find someone to organize it for you
(outsource)  

Repurpose into other pieces of content  

Launch it  



 


14:54  


How do you turn it into a best-seller?


Promotion strategies


Free resources: Use family, friends, Facebook groups, Google
Hangouts, forums. Make sure you reach out first to help them and
use reciprocity.  

Make sure you have a good product that offers value



 


"I think the biggest hurdle here is a lot of people don't
consider themselves good writers."-AE


 


16:56  


Before you start investing in branding your business, ask
your friends and family for the first 3 words that come to mind
when they think of you.  

Who you think you are may be different from how the world
receives you as first.  

Build brand around that.  



   


Mentioned in this episode:


Connect with Corey:



authoralliance.co

coreygladwell.com





Contact Adam: Adam@AdamErhart.com


 


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