The Power Of Trust In Marketing - #031

The importance of building trust in your business is hardly a new
concept but it’s just as relevant as it’s ever been. There’s not
a more powerful tool to be had in business and life. Businesses
that are trustworthy will get more customers, happier customers,
sell more, sell easier, and build a valuable reputation that will
provide long-term benefits.


 


It takes time and effort but there are simple and effective ways
to start establishing trust with your clients and
customers.  In this episode, Adam discusses trust building
tips and practices to implement into your business marketing
strategy. 
Episode Discussions:

Why providing value is a key component to your business

How to establish trust with your idiosyncrasies, quirks, and
flaws

The mental game to play before a sales proposition

Why trust is more important than a sale

Ways to provide value to customers that get them to trust you



  


3:28
The strategy of preeminence

The most powerful advice on building trust in marketing came
from Jay Abraham:

Become your customer's most trusted advisor or fiduciary (a
legal obligation to always act in your client’s best interest).

If they're trying to buy the wrong product or service from
you or a competitor, you owe it to them to tell them.



"I always try to imagine ‘would I let my mom make this decision?
Would I let her go and do this without me weighing in’ or ‘what
would my advice be to my mom."


If often comes at the expense of the sale but will establish
yourself as a trusted advisor in the long-term.


 


4:46
Mindset before the sale

Before the conversation, tell yourself "I don't need to make this
sale. What is my advice going to be?"


When you take the money out of the equation, it makes it easier
to do the right thing.


If that fails, consider how you would feel if a family member was
in that situation.


 


5:30
Authenticity

Stay true to yourself, your business, and always act in your
brand's best interest.

If you're able to show your idiosyncrasies, flaws, who you
are, and what you stand for, it will make your marketing easier.

Try live streaming





 


7:01
Positive association

Build trust and credibility for your business by leveraging
other trustworthy causes

small charities or small charitable donations

volunteer work

collect testimonials

referrals from previous clients





 


8:10
Provide value

Give before you get

Give with no intention of getting back at all



"When you make providing value a cornerstone of your businesses
marketing, you really can't help but be seen as a giver and
people trust givers in the same way they distrust takers."


Ways to give:

information

time

advice

samples

resources

guidance

support

entertainment

whatever best fits your capabilities and matches your
customers





 


Everything you give will come back in equal or greater amount to
your business.


 
Mentioned in this episode:

Episode #24 - Interview with Live Streaming Pro Luria
Petrucci



 


Contact Adam: Adam@AdamErhart.com


 


Click here to subscribe via iTunes


Modern Marketing on Stitcher


Modern Marketing on Pocket Casts