An interview with online marketer Austin Distel on Authenticity, Connection, and Transparency - #032

 


Austin Distel is the Chief Marketing Officer for Entrepreneur
Alliance, an online company that connects business minded
entrepreneurs and business owners. Sure, EA is an online
organization but this episode provides valuable takeaways that
traditional businesses can apply as well. Authenticity and
transparency are fundamental aspects to succeeding in any
business. 
Episode Discussions:

Reasons to get more invested with memberships

The importance of authenticity and transparency in business
marketing

Pros and cons of Bot Marketing

The perks of connecting with other entrepreneurs

The simple action EA took that increased their conversion
rate by 10%

Why you shouldn’t ignore spontaneous instinct with your biz
marketing ideas

What’s next for Entrepreneur Alliance



 


3:05
About Austin

Originally from Atlanta

Moved to Annapolis, MD with other digital marketing
entrepreneurs

Founding member of the Entrepreneur Alliance

Has been a digital marketer for 3 years

Went to University of GA and graduated with a degree in
online marketing



 


6:15
Membership model

Figure out what works best for your audience and how they
learn.



 


Why get more invested with memberships:

Community, camaraderie, support and interaction.

The process is more rewarding with friendships that are
formed.





"I've been on this kick lately of it's not about the destination,
it's about the journey, and you've gotta enjoy the
process."-Austin


If you can find a way to connect with other entrepreneurs,
you're going to have a happier existence.



 


11:03
The process of growing Entrepreneur Alliance

All marketing is twofold: internal and external.


Internal: your current customers and how
you get them to have an affinity for your brand, products,
and company that they naturally talk about it.

People end up being your best marketing tool.




External: video ads, PPC, SEO, etc.





 


Getting a system in place for your internal marketing is key.


 


 13:18


Bot marketing: an automated response that
interacts using pre-programmed information. Could be used to
collect an email.


Pro: You're going to get an immediate response

Con: not authentic and transparency is smoke and mirrors



 


“While it might be a bit more efficient,


people respect it more when it's somebody real.


It's not just about how to automate, but how you still bring the
human atmosphere to it. “-Austin


 


15:47


EA increased conversion rate from 22% to 32% after adding
testimonials to landing page.



Takeaway: It's important to invest into your
people.


 


 


18:17
Outlook for Austin and Entrepreneur Alliance:

Focusing on EA Local: Mastermind events at people's homes every
week, monthly cocktail hours, brainstorming sessions, seminars,
workshops.


 


 


21:19
Always go with spontaneous instinct

"I would say that 80% of our best campaigns were thrown up in a
blink of an eye. We said 'hey, try it, see if that works."


Check out EA’S Facebook post about their giveaway contest
benefitting Women Entrepreneurs in India!


Don't be afraid to try something, especially with the tools we
have available today.


 


24:33


Be on the lookout for EA'S split test run this
month (February 2017).


"Entrepreneurship doesn't have to be so serious" running against
“serious, lifestyle coolness.”


"If you really want to be successful, you've gotta have the
metrics at hand…


Know your numbers every part of the day.”-Austin


 


Contact Austin:


Facebook

Official

Instagram: AustinDistel

Twitter: @AustinMDistel



 
Mentioned in this episode:

Entrepreneur Alliance

ManyChat

Atlanta Mercedes-Benz Stadium

Dave Rogenmoser’s interview on the Modern Marketing podcast



 


Contact Adam: Adam@AdamErhart.com


 


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