Secrets to effective marketing storytelling - #033

Storytelling has been used for ages to preserve culture, history,
and pass down information from generation to generation. It
increases empathy and understanding on a personal level. On a
business and marketing level, it makes for an incredibly powerful
tool that enables you to build better trust and connection with
your customers. In short, stories sell.


 


This episode discusses actionable and practical tips to
immediately start implementing more stories in your business so
you can keep reap the rewards on a personal and business level.


 
Episode Discussions:

How to use stories in your marketing

Why EVERYONE has a story to tell even if you think you don’t

2 simple stories anyone can tell to help improve marketing
capital

The best place to start if you’re brand new to storytelling

David Crabb’s Five Part Storytelling Framework

How to utilize client success stories in your storytelling
strategy



"Use stories to introduce yourself and your business, counter and
address any objections, to add value to your customers, bring
otherwise boring data or numbers to life."


- Sell with a Story by Paul Smith


If you're new to storytelling, here are two simple stories anyone
can tell that will immediately help improve your marketing
capital.


 


4:33
The Founders Story

The story of who created the company or business is enticing.

It's easier to relate to a person's challenges, victories,
failures, fears, tragedies, or whatever the founder endured on
their mission to build the business (as opposed to a faceless
corporation).



"Applicable across all businesses, industries, and markets— It
doesn't matter what business you're in, the way it started and
what it stands for today is likely a very interesting story."


 


Regardless of how "boring" or simple the story is, it still
should and must be told.

Simple is relatable and simple sells.

Use inspirational nuggets from your founder’s story and turn
them into marketing gold.

Your customers are interested in how it all came to be.

You set yourself apart from the masses becoming more likable,
relatable, and more authentic business.



 


6:20
Client Success Story aka the "Not Boring Case Study"

A story around one of your clients or customers using your
product or service and getting good results with it.

Simple client success story framework:

Introduce their problem and pain - Start with where the
customer was before they found you. Introduce your product,
service, or solution and what it did for them. Show how much
happier or better off they are now thanks to their work with you.

Additional inspiration: ask to talk with any of
your customers and make sure to jot down notes or ask to record
the conversation.


Use their words verbatim.


 


8:03
Everything that happens in your business in a story

Jenn Tardif shares David Crabb’s 5 part storytelling framework in
an article called "The Five Beats of Successful Storytelling":
Introduction - Set the scene. Incident - Present the challenge
or question. Stakes - What's at stake and why it's important Event
- Peak or climax, where all is revealed. Resolution - Reflect on
the story and what was learned.

 


What's your story? How did you end up where you are? Why
do you do it?


Head to ModernMarketingPodcast.com to answer.  


 


If you're able to answer in 300 words or less, you have a simple
and concise framework and the beginnings of your brand's
story. 


 
What you do Why you do it How you ended up doing what you do?

 
Mentioned in this episode:

Sell with a Story - Paul Smith

"The 5 Beats of Successful Storytelling" - Jenn Tardif



 


Have you implemented some of the strategies, tools, or tactics
discussed in the Modern Marketing Podcast? What have the results
been for your business?


Email Adam and let him know! Adam@AdamErhart.com


 


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