9 Ways To Simplify Your Marketing - #034

"Doing a little bit well will always beat doing a whole lot
poorly."


If your marketing is causing some overwhelm, sometimes the best
thing to do is take a step back and look for ways to simplify.
It’s time to reevaluate the basics and select a few key tactics
to pursue. No need to do everything — just the right things at
the right time and for the right people.


In this episode, Adam discusses what happens when you take a more
minimalistic approach in your business and apply it to your
marketing. These 9 ways to simplify your marketing have been Adam
tested and Adam approved to get you more results with less time,
energy, and money.
Episode Discussions:

The 80/20 Pareto Principle

Why it’s so important to identify your ideal customer

Factors to consider when deciding what social media channel
to use

A short-term strategy to leverage a single piece of content

Specific advertising methods to consider cutting from your
marketing

The best search engine optimized templates

The benefits of sharing content from other experts



 


3:04
1.   Identifying your target market.

May take some time but will pay off in the future

If you know who you're trying to serve, it's easier to figure
out where they are, what they do, what they need, what they read,
and how to best market to them.

Identify your ideal customer avatar with the help of Episode
#2



3:35
2. Focus on one customer segment at a time.

For at least a few weeks to a month

Apply what you know based off your customer avatar

Makes it easier to create effective marketing messages
tailored to their needs



4:18
3. Cut out everything that you know isn't working.

Consider newspaper ads, radio commercials, social media
channels that you aren't getting a return from.

You either have data to prove methods aren't working or you
know in your gut.

You can always add them back later.



5:07
4. Cut out everything you think isn't working.

Eliminate things you have a hunch on that aren't providing
you value and are costing you time and money.



5:38
5. Time to focus on the top 20%

Assess what's been effective in the past (social media
channel, content marketing, email marketing initiative, online
PPC advertising, word-of-mouth referrals, in-person networking).

Once you cut what's not working, funnel resources toward your
top 20% marketing activities.



6:19
6. Recycle, Reduce, and Reuse

Aim to create one piece of content and syndicate, chop it up,
and spread it across all of your different content channels.

Not ideal but will save time and money.

Great short-term strategy to leverage a single piece of
content



7:13
7. Sharing is caring. 

Creating unique content for each and every channel you own
(website, blog, podcast, social media) can be time-intensive.


Share what other experts are already posting.

Helps cut down on cost of content creation.

Helps business look less promotional and more helpful.





7:48
8. Get back to basics.

A search-engine optimized website and a single social media
channel can be all your brand needs to gain traction in the
marketplace.

Especially when combined with really good content on your
site.



Best search engine optimized templates: Genesis Framework by
StudioPress

Social Media:


Facebook is the most widely used and has
greatest advertising options


Twitter is best for intermediate social
media users and those in urban areas


Pinterest is perfect if your target market
is predominately women





Factor this in when trying to decide the best channel for your
goals, customers and objectives. 


8:29
9. Choose your major marketing objective.

Become clear on what one single action you want your potential
customers to take.


Allows you to cut everything else out that doesn't directly
relate to achieving your primary goal.



 


"Everything you do then is either helping you achieve this
objective or not."
 
Mentioned in this episode:

Episode #2 – The Customer Avatar

Genesis Framework by StudioPress



 


Contact Adam: Adam@AdamErhart.com


 


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