The Power of Social Proof - #035

When deciding whether or not to do business with you, potential
customers rely on others to provide cues. This social proof has
the power to either inspire customers to bring their business to
you or send them running into the arms of your competitors. It’s
time to start making social proof a key part of your business’s
marketing.


 


In this episode, Adam discusses 5 easy ways to start building up
your social proof that get you more business and better
customers.


 
Episode Discussions:

How to experience better conversions and more sales using
social proof

Ways to build social proof if you don’t have much yet

Resources to start building social proof in your business

Important things to consider when highlighting social proof

Why using low social proof is worse than having none at all



 


3:11
Always focus on positive social proof, not negative.

One of the most important tips when highlighting social proof
to use in your business.

Draw attention to people that took an action or got a result
opposed to something they didn't do or missed out on.

Experience better conversions and more sales.



"I know this sounds incredibly simple but the effects are really
profound and the research shows you always want to be offering
positive social proof."


4:00
Always use pictures or video whenever possible.

“When it comes to using testimonials in your business, a picture
really is worth 1,000 words. In fact, it's probably worth a whole
lot more."


Some companies use made-up testimonials or people are leery
that they're fake or don't relate as well to seeing words on a
page.

Be sure to include a picture or video of your happy customer
whenever possible.

Humanizes the testimonial and adds an element of trust that
words alone can't.

There are different comfort levels when supplying
testimonials. Be polite and respectful but get as much quality
information as possible, ideally a video.



5:08
Keep it Relevant

Use testimonials from customers that best match whatever
you're trying to attract.

Use similar case studies and examples to product or service
you're trying to promote.



"You always wanna keep it relevant or don't use it at all."


5:47
Low social proof is a bad idea and is worse than no social
proof at all.

Don't prominently display low numbers until you've
accumulated moderate social proof.

Low social proof shows not enough people have bought in.



6:58
Start collecting easy sources of social proof.

Ask previous customers or clients for a testimonial in any
way, shape or form.

Look through other certifications, awards, or associations
that you can display on your website's homepage or "About" page.

Choose the one, maybe 2, social media channels your customers
are most active on.



When you combine all of these, you'll quickly build a power
collection of social proof. 


 


Help Adam beef up the social proof for this podcast by heading
over to iTunes and leaving a quick and honest rating and review
for the show!


 


Contact Adam: Adam@AdamErhart.com


 


Click here to subscribe via iTunes


Modern Marketing on Stitcher


Modern Marketing on Pocket Casts