Are Facebook Ads Worth It? - #037

The buzz about Facebook Ads include success stories of 1000% ROI
and what seems like just as many horror stories to match
it.  With a slew of options and advice coming from all
angles, how do you decide if Facebook Ads are right for you?


 


Adam has seen the true impact that Facebook Ads can have on
people's businesses.


In this episode, he shares firsthand experiences with Facebook
Ads as well as his client’s and explains why Facebook is the best
eyeball delivery service around.


 
Episode Discussions:

Tips on strategizing your Facebook Ads marketing

B2C or B2B markets— Who benefits from Facebook Ads more?

Why some Facebook Ads fail to produce results

When Facebook Ads won’t work for your business

How to rapid offer test using Facebook Ads

How to use Facebook in your business for maximum impact



 


To answer fairly whether or not Facebook Ads are worth
including in your online marketing, these 2 questions will be
explored:


Do Facebook Ads Work?


Will Facebook Ads work for your business?


 


3:28
Do Facebook Ads Work?

Yes.


“The devil's' in the details. It needs to be done right which
means not just slapping up an ad, press and go, and waiting for
the dollars to start rolling in.“


Lackluster results are often due to poor quality ads, poor
targeting, and poor imagery.

When marketing strategy is done right, Facebook Ads work
incredibly well.

Analyze your target market

Create a unique and compelling offer that

Captures attention

Piques interest

Inspires action



They reach more people than TV, radio, and newspapers for
a tiny fraction of the cost.

Facebook generates billions of dollars in ad revenue
meaning more people are willing to spend money on them.

Indicates Facebook is delivering a valuable service that
people want.

Some of Adam's clients regularly spend upwards of
$1K/month and consistently get high ROI.





5:25
Will Facebook Ads Work for Your Business?

Since you're attempting to do business with another person, B2B
(Business to Business) and B2C (Business to Consumer) markets can
both benefit.


"If you have a product or service that people want, Facebook Ads
are going to help you get your message in front of them. Plain
and simple. That's what it does best." 


6:20
When Facebook Ads Won't Work for Your Business

If you're in a business selling something no one wants or
haven't clearly communicated your product or service.



Makes a great rapid offer testing tool to make sure what you're
offering resonates with your target market.


7:01
Should you use Facebook Ads in your business?

Ads aren't technical or complicated but the key to success should
always be strategy first, tactics second.


Apply the fundamentals (found through your marketing strategy,
customer avatar, ideal targeting, what it is about your offer
that's compelling, etc.) to craft the perfect Facebook Ad for
your market.


 


 
Key terms in this Episode:

PPC (Pay-Per-Click)


SEO (Search Engine Optimization)


SEM (Search Engine Marketing)


SMM (Social Media Marketing)


CRO (Conversion Rate Optimization)


B2B (Business to Business)


B2C (Business to Consumer)
  Related Content Mentioned in this Episode:

Episode #002 – The Customer Avatar


Episode #028 – The Power of Rapid Offer Testing


 


Contact Adam: Adam@AdamErhart.com


 


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