An interview with my friend and the creator of the Millionaire Mindcast Podcast, Matt Aitchison - #038

He’s a millennial entrepreneur, a 7-figure real estate investor,
a wealth-building mentor, and hosts a top-ranked podcast. One has
to ask…Is there anything Matt Aitchison AKA “Matty A” can’t do?


In this episode, Adam and Matty talk about the importance of
authenticity in your marketing, how it helps build rapport and
trust, and why it’s more crucial to the survival of your
business, now more than ever.


 
Episode Discussions:

The 6 important pillars of Matt’s mastermind group

How authenticity lead to Matt’s success

The consequences of not being authentic in your brand and
marketing

MVVBP and why it should become your elevator pitch

Why you should market in a way you like to be marketed to



 


Matt shares the 6 pillars his mastermind group focuses
on:
Financial freedom Genuine contribution Extreme accountability
Age-defying health Authentic relationships Bucket list adventures

 


5:53


"In order to really build rapport and engage with your core
client or avatar, transparency and authenticity is by far the
most relatable thing to individuals that are looking for
that."-Matt


Market in a way you like to be marketed to.



7:01
Attract the right people and put off the wrong people

7:30
The Path and the Lessons:

Started in real estate sales and investment

Now podcasting and focusing on online education

Encountered trouble as a teenager

Read "The Gift of Imperfection" by Brene Brown.

Helped him move through shame on a personal level

Embraced authenticity and a genuine approach to life



"I started realizing all of the experiences, relationships, and
opportunities that came into my life were mirroring my
authenticity."


Wanted his brand to be organic and aligned with who he was.

Built a company based his authentic self.



10:09


 "It's been affirmed to me through either clients or people
that do business with our companies that that's one of the things
they loved. We're approachable. Relatable. Whether it's the good,
bad, or ugly. We're not afraid to talk about it."


10:41


Why not be authentic?


Customers respond better

Clients respond better.

It's easier.

Tricking an individual into resonating is an old mentality



13:05


It's easier than ever to build brand and awareness by putting
yourself out there through any medium (blog, live stream, video,
etc)

People are naturally more engaged with "glassdoor" companies



15:51


"When the brand and message is alignment with who they are and
who the company is and everything mirrors that, you don't give
people that weird feeling of distrust."-Adam


You have a small window to make a good first impression.

If you miss that opportunity, you lose revenue.



17:29
Have clarity in: who you're serving what your mission is the
execution of your brand message

Have MVVBP dialed in:


Mission


Vision


Values


Beliefs


Perspectives


19:22
The Success of The Millionaire Mindcast Podcast

Started with wanting to add value

Executed on the models and levels of other successful
podcasters.

Hired a consultant.

Figured out how his mission and brand could add value to
other audiences and communities.

Capitalized on a polished product.

Used the power of networking.

Ranked #9 on top 26 podcasts to listen to in 2016



23:40


 "When you go out there adding value, you will win every
single time. It may take a week, month, a year or more but it's
gonna come back.”-Adam


When you have the opportunity to give someone back more time
through a product, service or consultation, it will strongly
resonate with people.



25:32
Matty's future.

Looking for ways to add more value.

Growing online real estate investing community.

Teaching people how to invest in real estate to generate
wealth that allows them freedom and flexibility to spend their
focus and time in the area they're most passionate about.

Empower individuals on their journey of building wealth
beyond what they would have ever imagined financially.



 
Connect with Matty:

Facebook: MattyAitchison


Official: MattAitchison.com


Email: Matt@MattAitchison.com


Instagram: @MattyAitchison


Podcast: The Millionaire Mindcast


 
Mentioned in this Episode:

“The Gift of Imperfection” – Bren Brown


 


Contact Adam: Adam@AdamErhart.com


 


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