3 Keys To An Effective Video Content Marketing Strategy - #039

After so many years of reading text on a computer screen and
dealing with faceless corporations, consumers are thirsty for a
more humanized content experience. The skyrocketing popularity of
Snapchat, Facebook, Instagram and YouTube make it evident that
video is the answer and here to stay.


 


In this episode, Adam shares actionable tips and hacks on how to
implement video content marketing into your marketing strategy to
drastically grow your business and connect with customers like
nothing else out there.


 


Check out Adam’s YouTube Channel to see how he makes video
content work for his business!


 
Episode Discussions:

Stats and facts about consumer video consumption

How to create content your customers will value

Tips and hacks on how to gain the greatest customer insight
for your content

Why video content marketing is the next logical step for your
business

How to get a clear understanding of your ideal target market

The “Marketing Wasteland” concept and how its pitfalls

Quick tips on how to optimize your content for search engines

Adam's free 60-second video ad template to help you easily
create YouTube, Facebook or Instagram video ads

  Three key pieces of video content marketing:

 


2:48
1. Video

YouTube now reaches more 18-29-year-olds than any cable
network.

In 2015, Facebook 8 billion video views daily (has only grown
since)

Snapchat is   the size of Facebook – generates 7
billion daily views

Video is the main source of content being consumed on the
internet.

By 2019 – it’s estimated 80% of all internet traffic will be
video



 


4:06
2. Content

"The key to creating valuable content (video, blog, podcast) has
everything to do with answering your customer's questions,
solving their problems and adding value to their lives."


Always begin with customers in mind when creating content.

Investigate what questions are revolving around your
industry.


Easy places to start:

Google Keyword Planner

io

com



Get on the phone and talk to your customers.

Easy and uncovers the greatest insight for your content.

"Nobody knows your customer's problems better than your
customers."



Search your email outbox for recurring questions.

Note them as customer pain points.



A few minutes of prep will 10x your reach, impact and
results.



"There's nothing more painful or useless than spending a ton of
time creating a whole bunch of content that nobody cares about
and nobody even wants to know."


7:02
3. Marketing

A consistent and strategic video content plan will, without a
doubt, work.

Content marketing is still one of the most infallible
marketing strategies available today.

Works across businesses, markets and industries.

Target marketing accelerates bigger and better results in
less time.

A clear understanding of your ideal target market:

Ensures use of the right tools for the job.

Gives your video content the highest probability of
success.





 


8:22


"The Marketing Wasteland" concept:


Misidentifying where your customers and clients are active.


Advertising in wrong mediums (newspaper, radio, magazines,
billboards - older traditional marketing methods).

Spend time to drill down how your customers are consuming
their information to increase the success of your content.



 


8:55
 Other factors worth considering:

Optimize content for search engines.

Use relevant keywords in title, tags, descriptions.



Don't limit yourself to just one platform.

Upload video to YouTube, directly to Facebook, embed it
on your website.



Invest in promoting well-received videos to increase your
reach faster and easier.



 


9:54
Creating video ads

All the benefits of video content marketing.

Add a direct call to action (CTA) - Encourage
customers/viewers to take some sort of action.



 


10:21


Click here to download Adam's free 60-second video ad
template or visit AdamErhart.com/opt-60-second-video-ad-template

Plug and play script to quickly and easily create
YouTube, Facebook or Instagram video ads.



60-seconds is short, attainable, enables you to post across
all the different platforms.

Video ads start with as little as $5.



 


11:17


Incorporate all 3 pieces (video, content and marketing) to create
an effective strategy.  


 
Mentioned in this episode:

Download Adam's free video ad template!

Google Keyword Planner

io

com

com/AdamErhartVideo or search for Adam Erhart or Modern
Marketing



 


Contact Adam: Adam@AdamErhart.com


 


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