Secrets to becoming an expert in your field - #041

When someone is seen as an expert, they’re trusted, respected,
and valued. They get the red-carpet treatment. As a business
owner, you’re likely equipped with abundant knowledge about your
industry, so why not leverage it to gain authority?


 


In this episode, Adam shares the secrets and strategies necessary
to not only get you to expert level but be perceived as an expert
too…because it doesn’t matter how great you are if nobody knows
it!


 
Episode Discussions:

How to change your opinion or stance on a topic and maintain
your expertise

The benefits of becoming an expert in your field

The real challenge to becoming an expert

Why putting in time and work isn’t enough to ensure success

Avoid doing this to prevent diminishing your authority and
expertise

How to build your brand and ensure connection with customers
and clients

Key steps to humanize your brand and showcase your expertise

The best strategy to use when building your expertise and
authority



 


 
Some of the benefits of becoming an expert:

You’re able to charge more, work with better customers and
clients, and set your own rules.

The top 20% of businesses tend to get 80% of all customers,
clients, and revenue.

Common customer objections (price, lack of time or trust)
disappear when you're seen as an authority in your field.



 
Tips to becoming an expert:

Choose the area you want to master and dedicate a significant
amount of time to studying, practicing, and implementing your
topic.

Read books, talk to other experts, find mentors, hire
coaches, practice, and put your studies in action.



 


 


2:41


To become proficient, it’s necessary to put in the time and work.


However, they're not enough to ensure success, profitability, and
recognition as an expert.


 


3:06


Focus on perception. Perception = reality.

Once you've established knowledge and skill, create authority
implying signals.

Without them, your expertise will be ignored.



Being overly promotional will diminish your authority and
expertise.



 


 


5 ways to be perceived by your customers, clients, leads,
and prospects as a genuine and authentic expert and authority in
your field:


 


4:11
1.   Produce, post, and publish.

Content marketing is the best strategy when building
expertise and authority.

Adopt a content marketing strategy around consistent creation
and distribution of valuable content.

To get better results from your content marketing, listen to
MM episode #8 "What They Didn't Tell Me About Content Marketing"



 


People view you as a valuable, trustworthy, and knowledgeable
resource aka expert when you:

educate your market

create original content

share your ideas and opinions with your audience

focus on providing value



 


5:16
2.   Precision promotion.

Focus only on your ideal customers or prospects and reach
them where they are.

When you get clear on who they are:


You're able to refine and clarify your
message. Your audience feels like you're speaking
directly to them.


Allows you to cut your marketing efforts in
half. You abandon platforms and channels that
aren't frequented by your market.



Need help finding your perfect target market? Listen to MM
episode #2 "The Customer Avatar"



 


6:21
3.   Share and care.

"Experts and authorities naturally have opinions, and therefore,
so should you."


Have a position or stance on your topic and support it.

Share your opinion while caring and listening to what others
have to say.

If your opinion changes, don't be afraid to say so.

Be honest and upfront.



Make sure your opinions are based on solid facts and stats as
much as possible.



 


7:09
4.   Engage and interact.

A promotional strategy helps build your brand and ensure
connection with customers and clients.

Your level of engagement and interaction can directly be tied
to an increase of perceived expertise, authority, and revenue.

Answering questions, solving problems, and talking to people
are key steps to humanizing your business and showcasing your
expertise.

Added benefit: Uncover exactly what your audience wants to
know and their problems.

Positions you to better answer their questions and solve
their problems for them.



 


07:52
5.   Continuing education.

Commit to ongoing education.

Make it fun and enjoyable

A few options:

hardcopy books

audiobooks

seminars

conferences

masterminds

podcasts

webinars

coaching and consulting

online courses and training



"When it comes to acquiring new knowledge, ideas, and insights —
if you want to be and stay an expert — you always need to be
fueling the fire."


 
Mentioned in this Episode:

Modern Marketing Episode #2 - "The Customer Avatar"

Modern Marketing Episode #8 - "What They Didn't Tell Me About
Content Marketing"



 


Contact Adam: Adam@AdamErhart.com


 


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