The power of content marketing for small business - #042

Running a small business is no easy feat so we commend those who
do. Your day-to-day dealings demand most of your time and energy,
leaving you without much to invest in your long-term goals. Even
though you’re aware of how imperative marketing is to the
ultimate success of your business, it still finds its way to the
backburner.


 


The solution is to concentrate your efforts on the most effective
strategy that provides the greatest return.


 


In this episode, Adam discusses the power of a content marketing
strategy and how it can be used to deliver more quality leads and
customers for your small business. Listen to find out how to get
started using a content marketing strategy and begin as early as
now.


 
Episode Discussions:

The remarkable success of content marketing

The best place to distribute your content

How much content is enough?

How building up a content database will grow your business

Why it’s important to be consistent and committed to your
content strategy

Suggestions on how to align your content channel with your
comfort level

How to provide valuable content that ensures the success of
your strategy



 


 
Steps to start using a content marketing strategy:

 


3:24
Find your channel.

Focus on one channel and master it.

When finding the best content channel, look at your market
and find what best aligns with their consumption habits.



 


Key: Start small and build from there.


 


4:13


Align your market's preference with the channel you feel most
comfortable on.

Prefer writing over speaking - use a text based
blog

Prefer speaking over writing - start a
podcast

Prefer video over typing - use a video-based
channel

easy to repurpose and syndicate content across other
channels



Be consistent and committed to your content marketing
strategy.





 


 


4:58
Find your voice.

Identify your business's unique selling proposition (USP)

What makes you better of different from the competition?



Focus on providing value: make sure it helps, educates, and
informs.

Be yourself.



"Together, they provide an unequaled level of authenticity and
connection."


 


5:37
Find your frequency.

"The more time, money, and energy you dedicate to your content
marketing strategy, the greater and faster your returns will be."


Being consistent and regular with producing content:

builds up your audience

increases your perceived level of expertise and builds
trust

creates a content database that continuously provides
value





 


Key: Find the right level of frequency for you
and your business and stick with it.


 


6:26


"Focusing on quality over quantity will help build a foundation
of content that will make growing your business faster, easier,
and more profitable than ever before."


 


Contact Adam: Adam@AdamErhart.com


 


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