5 Step content promotion strategy - #043

5-Step Content Promotion Strategy | #043


 


"Content without promotion is not a whole lot better than having
no content at all."


It’s true. Content marketing is one of the most effective
marketing strategies available today. So, you put fort the time,
effort, and energy into creating the valuable content that will
make your marketing strategy a success. How do you ensure it gets
put to good use in the most optimal and profitable ways possible?


 


In this episode, Adam recaps the 3 key pieces to content
marketing success and discusses a 5-step promotion strategy that
ensures your content ends up in front of the right people, in the
right places, at the right times.


 
Episode Discussions:

How to gain initial speed and momentum with your content

3 Key pieces to content marketing success

How to optimize your content to give it the highest
probability of success

Ways to make your content easy to find and consume

How to find the most relevant social media channels to
promote your content

How the quality of your content impacts your paid traffic
efforts

Ways to repurpose your content for maximum audience
engagement



 


3:04
3 key pieces to content marketing success Be consistent Be
strategic Be promoting

 
5-Step Content Promotion Strategy:

 


3:45
1.   Identify your target market

This ensures your content won't fall on deaf ears and/or go
to waste.

Happens when businesses misidentify their markets and
disrespect trends in consumer media consumption.





Need help? Listen to episode #2 on how to create your perfect
customer avatar!


 


4:32
2.   Optimize your content

Gives your content the highest probability of success

As simple as making your content easy to find and consume

Use relevant and searched for keywords in your title,
tags, and descriptions.

Use short sentences.

Keep it casual and conversational



For video content: use captions or subtitles



 


Key Takeaway: Make it easy to find and consume.


 


5:16
3.   Share content on relevant social media channels

Odds are good your content will benefit from at least 1
social media channel.

Match your ideal target market with regular statistics on
which demographics are using which social media platforms.

Start with some combo of Facebook, YouTube, and Instagram if
you're unsure.



 


6:16
4.   Amplify content with paid traffic

"The beauty of paid traffic is that it takes whatever you have
and makes it more of that."


If you have a great piece of content that's getting positive
results, adding paid promotion will help it reach more people.

If you have poor content, it's likely to result in silence,
diminished exposure, and cost you more.

Paid traffic platforms reward quality content with greater
reach and punish the weak with higher costs.

Solution:

Ensure you're creating the highest quality content
possible

Once published, monitor, measure, and analyze what
content does well and what doesn't.

Boost only the good content.





7:16
5.   Recycle, reuse, and repurpose your content

Your content can be modified for alternative forms of
distribution.

Example: A blog post...

Can be read aloud and turned into a podcast or…

Broken down into talking points and turned into a video,
power point, or keynote presentation.



Syndicating your content across other media channels presents
more opportunities to connect with your customers where and how
they want to be connected with.

  Mentioned in this Episode:

Episode #02 – The Customer Avatar



 


Contact Adam: Adam@AdamErhart.com


 


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