Video Content Marketing - #044

With video making up over half of all internet traffic, it’s
increasingly difficult for business owners to overlook it as a
marketing opportunity goldmine. The belief that it’s complicated,
time-consuming, and expensive is simply old-fashioned. Just a few
short minutes with a camera or smartphone and you have a powerful
tool that can drastically transform your business.


 


In this episode, Adam breaks down video content marketing to
better understand it's importance and how you can strategically
use it to benefit your business [includes free downloadable
template].


 
Episode Discussions:

 


Stats and projections that verify the impact of video
consumption

The crucial keys to creating valuable content

How to 10X your video content marketing results

The importance of appropriately targeting your market

Ways to optimize your video for user experience

How to give customers more opportunity to find and consume
your content

What type of videos are worth paying to promote and why

The difference between marketing and advertising

How to quickly and easily create your own video ad for free

Simple instructions on how to download and use the “60 Second
Video Ad Template”



 


 


3:58
1.   Video

Makes up over half of all internet traffic.

By 2019, estimated to rise to 80%.

Facebook generates over 8 billion video views daily.

Snapchat is 1/15 the size of Facebook and generates 7 billion
daily views.

One of your customer's most preferred forms of content to
consume.



 


4:57
2.   Content

The key to creating valuable content is to

Answer customer questions

Solve their problems

Add value to their lives

When you begin creating content, have your customers in mind.

Research what questions or problems they have.

Create your content.

Listen to episode 42, "The Power of Content Marketing for
Small Business" for more content marketing tips!



"A few minutes of preparation ahead of time will literally 10X
your reach, your impact, and results."


5:59
3.   Marketing

Makes for bigger and better results in a lot less time.

Should be appropriately targeted:

Have a clear understanding of ideal target market and who
you're trying to reach.

Ensures you're using the correct tools and gives highest
probability of success.



Optimize for user’s experience:

Readable - include captions and subtitles

Search engines - use relevant keywords in title, tags,
and descriptions



Give customers more opportunity to find and consume your
content on their preferred channel/platform:

Upload video to YouTube, Facebook, and embed it on your
website.



Invest in promoting successful and well-received videos.

Will reach more potential customers and clients faster.





 


8:00
Video Advertising

Advertising and marketing are not the same:

Marketing: bigger, overall picture

Advertising: specific subset of marketing



"The 60 Second Video Ad Template" - Use this
free download to quickly and easily create YouTube, Facebook, and
Instagram video ads for your business!

Simple plug and play script

Add your own keywords

Shoot video on your smart phone or use a videographer

Keep it at 60 seconds to use on Instagram and other video
channels with time limitations





 


Email Adam with your “60 Second Video Ad Template” success
stories! Adam@AdamErhart.com


 


 
Mentioned in this Episode:

Freebie download - “The 60 Second Video Ad Template"



Or go to AdamErhart.com/VideoAdTemplate


MMP episode #42 - "The Power of Content Marketing for Small
Business”



 


Contact Adam: Adam@AdamErhart.com


 


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