An interview with Ryan Stewman The Hardcore Closer on Sales, Marketing, Funnels, and Confidence - #047.mp3

Being blindsided by a few career hits didn’t stop Ryan Stewman’s
eye from seeing opportunity. It’s served him well. He’s built
multiple six and seven figure businesses and helped countless
entrepreneurs do the same through his company, Hardcore Closer.
As a 4-time best-selling author, sales coach, podcast host, and
blogger, it’s safe to say he’s got a winning formula for success.


 


In this episode, Adam and Ryan discuss lead generation, the
importance of consistency, good content creation practices, and
how to be confident when talking price.


 
Episode Discussions:

How to use Evernote to log and organize content ideas

Ryan’s content creation methods

Why taking action beats just talking about it

How Ryan built a brand aroundHardcoreCloser.com

Ways to syndicate content across different channels

Lead generation recommendations for newer entrepreneurs

Why you should write an article first and pitch it second

Steps to getting your article published on big name websites

The importance of being authentic

Ryan’s sales funnel from lead magnet to $30K Mastermind
program

Building confidence when talking price (internal cost
objection)

How to position yourself to show value and get your asking
price

The 2 jobs a salesperson has and how to execute them to get
the sale

How you can get a copy of Amazon’s #1 selling sales book for
free



 


2:53
Ryan's story:

Corporate & freelance background

Found success working in mortgages

Grew business from referrals of people leaving the industry
when market tanked

Lost his job when CFPB law passed

Had to figure out a way to earn money and avoid problems

Has since built several multi-million dollar businesses



 


5:17
Hardcore Closer

Started off as a joke

Built his brand around HardcoreCloser.com — predominantly
blogging

Blog draws quarter of a million unique hits a month

60,000 subscribers



 


7:11
Lead generation

Ryan writes 5 blog posts a week, records all videos and
podcasts

Current lead magnet: Elevator to the Top

Has a proprietary back-end system that rates leads



"I actually go through the leads and have my sales team call the
ones that are most qualified."


8:25
Funnel talk


Book offer: "Elevator to the Top"- Free +
shipping ($8)


Professional video of live
event ($47 upsell)


Program: Break Free Academy Entourage
($297/mo.)


Nurtures customer relationship (Phone calls
and Facebook community)


Live seminar ($5K event)


Mastermind program ($30K/year)



 


11:02
Ryan's lead gen recommendations for newer entrepreneurs:

Write articles in places like Huffington Post or Medium

Be consistent (emails, social media posts, LinkedIn
networking, etc)



 


13:22
“How are you coming up with content?”

"I don't have a cheat sheet where I steal other people's
headlines. They're all original things I come up with because I
go through these experiences..."-RS


Uses Evernote to record ideas for blog posts and Whiteboard
Wednesday videos

Each Sunday, reviews notes and creates content

Podcast producer extracts show content from archived blog
posts (content syndication)



 


16:58
Outreach Strategy and Getting Published:

Hired PR to introduce him to Entrepreneur

Pitched until article was accepted

Used Entrepreneur articles as credibility and leverage

Went to Huffington Post

Addicted to Success

Contacted by Forbes to write articles



 


20:10
Why you should write your article first and pitch it second.

 


21:15


"Don't talk about it. Be about it."-RS


22:00
Confidence —Talking About Price

"As a salesperson, your job isn't to talk. It's to ask questions
and listen. When you ask questions, they give you answers. When
they give you answers, you can get an understanding of their
problem."


Understanding their problem demonstrates empathy

Empathy results in their confidence in you that you can
provide the best solution

Then, price doesn't matter



 


Always investigate the project by asking questions before quoting
a price.


 


24:32


"The number one reason people get the price objection is because
they just said the price!"-RS


25:17


“Elevator To The Top” covers topics that were briefly talked
about in this episode,


Including ways to help with confidence issues or jumping too
quick on things like price.


 “Everything you need to find yourself successful.”-RS


 


25:58 "I enjoy talking about this and you can
tell I'm passionate about it. I could go on forever. If you were
like, 'Hey man, you know what, this is gonna be a four-hour
show,' I'd say 'done, let's keep rollin'."


 


 


Questions? Email Adam directly at adam@adamerhart.com


  
Connect with Ryan:

 


ElevatorTotheTop.com (Get your free copy of the book!)


 


 


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