The TCR Advantage Marketing Strategy (Traffic, Conversion, Retention) - #049

Whether your business is in startup mode, reputable and
well-established, or somewhere in between, traffic, conversion,
and retention are essential elements to making it sustainable and
profitable.


 


In this episode, Adam walks you through the simple 3-step TCR
advantage marketing strategy that gets you more traffic, more
conversions, and better retention to generate more customers,
sales, and revenue for your business.


 
Episode Discussions:

How to identify which segment of TCR you need to focus on

One of the most valuable tools any business can have to
convert traffic into leads

The key premise behind an effective lead magnet

Landing pages: What they are and why they’re the best way to
deliver lead magnets

Why retargeting ads are so effective and profitable

Adam’s top 2 traffic source recommendations

Reasons why email marketing remains to be well-worth the
investment

How content marketing boosts the effectiveness of Facebook
Ads

3 important things to remember when creating lead magnets

Ways to nurture your leads

The biggest mistakes to avoid when focusing on customer
retention



 


2:04
Identify which area of your business needs attention

Laser-focus efforts on where the greatest opportunities are and
what will provide the biggest impact


Focus on traffic (step 1) if…



You need more people to know about your business, visit your
website or store, or call you.


Focus on conversion (step 2) if...



You have enough traffic and visitors but aren't turning them into
paying customers.


Focus on retention (step 3) if...



You have traffic and customers but want to maximize revenue by
increasing their lifetime value and selling them more of your
products and services.


 


3:19
Step #1. Traffic

Niche down and focus on your ideal target market.

Ensure they're able to find you, learn about your
business, and do business with your company.

Find how to leverage it, how to get the best results, and
the amount you're able to pay for it and still break even or
return positive ROI



Top 2 traffic source recommendations:

Facebook Ads - short-term win

content marketing - boosts effectiveness of Facebook ads,
provides more sustainable and long-term approach.





"When you combine these tools together, you create an unstoppable
force destined for marketing domination."


4:57
Step #2. Conversion

Offer something of value in exchange for prospect's contact
information.

Key premise behind an effective lead magnet:

Drill down the needs of your customers

Find out what information they're looking for

their problems and how you can help



Keep it simple, easy to digest, and positions you as an
authority in your market

Use a landing page to deliver magnet in exchange for
their contact details.





 


6:53


Nurture leads via:

email nurture sequence

retargeting ads

sales call

webinar





 


7:13
Step #3. Retention

Continued service and offering of new things for customers to
buy.

Use a combo approach of email marketing and retargeting ads.

Retargeting ads

ensures you stay top-of-mind

allows you to advertise to a smaller area of the
market



Email marketing

Provides remarkable return (some ROI numbers: 3800%
and 4500%)



Biggest mistakes: not providing a call to action (CTA) or
opportunity to learn about your other products and services.





 


Contact Adam: Adam@AdamErhart.com


 


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