How to Get More Leads - #50

Without new leads, there’s no new business at all. That’s why
lead generation plays such a significant role in keeping your
business’s future secure.


 


In this episode, Adam discusses three lead gen tips, the single
most important tool in lead gen today, and how to implement it
into your marketing strategy.


 
Episode Discussions:

Where most well-intentioned leadgen strategies go wrong

The bonus lead gen tool every business needs to succeed

Why it’s worth investing resources into developing lead
magnets

One lead magnet or multiple?

How to get crystal clear on your lead gen strategy

The different types of lead magnets

Why consistency is so important to lead gen

How to decide what lead magnet to develop for your business

How to get crystal clear on your lead gen strategy

The importance of your customer avatar and how to conduct
free market research



 


2:39
1. Strategy and systems

Success is largely based on underlying systems and strategies
you use.

Ask yourself questions like:

who is my ideal target market?

what do my best customers have in common?

what is their biggest challenge?

how can I help solve it for them?



Be crystal clear on your strategy

Understand and learn about your customer avatar and who
you're trying to reach.

Listen to episode #2 "The Customer Avatar"

Listen to episode #3 "Free Customer Market Research"





 


4:08
2. Consistency is crucial

Sporadic, random leadgen isn't much better than generating no
leads at all.

Without consistency, it's hard to plan and scale.

Focus on identifying a steady and consistent leadgen source

Discovering the perfect combination for your business allows
you to confidently invest in it, knowing your output will exceed
your input.



"It takes some time but the ROI goes to those who try."


 


4:57
3. Give to get

Leadgen is a value exchange.

Don't devalue your prospects time and attention.

Offer value by giving something away of equal or greater
perceived value than your prospects contact details.

The bonus leadgen tool every business needs to succeed:

A lead magnet is one of the most valuable and
underutilized tools available.

It’s something of value to entice your prospect to give
up their contact details.

Offered in many forms: Guides, cheat sheets, blueprints,
templates, video series, webinars, free strategy calls.



The lead magnet for you will depend on your business, market,
and offer.


Takeaway point: Your business needs a lead
magnet.

Worth investing time, money, and energy in developing
one.



You can have multiple lead magnets for different markets,
customer avatars, services.

Consider what problem you could solve for your customer and
create something of value.



 


07:15
Adam's recap

 
Mentioned in this episode:

Listen to episode #2 - The Customer Avatar

Listen to episode #3 - Free Customer Market Research



 


Contact Adam: Adam@AdamErhart.com


 


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